“Noche De Estrellas”: Universal Music Latin Entertainment: Latin Grammys After-party

Universal Music Latin Entertainment commissioned Republic Design Company as the official Design Consultants for Universal Music Latin Entertainment’s, “Noche De Estrellas”, (presented by Dewar’s), Latin Grammy’s after-party extravaganza!

Universal Music Latin Entertainment received 51 Latin Grammy Nominations, making them the most nominated record label of the 2011 Latin Grammy Awards. As such, we were given the task of creating a centralized theme by which all marketing collateral elements would be designed after. After compiling the design brief from Universal Music Latin Entertainment, we created the following logo identity…

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_logo_identity
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_logo_identity

After the design and creation of the Universal Music Latin Entertainment, “Noche De Estrellas” (presented by Dewer’s) logo/identity/theme, we were then asked to design, create, implement, and produce the following marketing collateral pieces including:

1. Credentials

2. Invitations

3. Save the Dates

4. Step Repeat Media Wall

5. Tickets

6. Wristbands

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_Marketing_Collateral_comprehensive
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_Marketing_Collateral_comprehensive

1. Credentials:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_credential_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_credential

2. Invitations:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_invites_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_invites

3. Save The Date:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_save_the_date_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_save_the_date

4. Step Repeat Media Wall:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_step_repeat_media_wall_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_step_repeat_media_wall

5. Tickets:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_tickets_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_tickets

6. Wristbands:

Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_wristbands_artwork
Universal_Music_Latin_Entertainment_Noche_de_Estrellas_Latin_Grammys_afterparty_wristbands

Special Thanks to Universal Music Latin Entertainment for allowing us the opportunity bring this project to fruition.

Special thanks to the people of Tropicana, Las Vegas for all your assistance and hospitality in Las Vegas, Nevada on 11.10.11. Nikki Beach, Las Vegas is an amazing venue!

Thanks to Dunkin’ Donuts for the $50 gift card .

Thanks to SESAC, Corona Extra, and mun2, for your assistance…

Thanks to all our partners and vendors who helped us bring this project to successful completion.

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