Universal Music Latin Entertainment, in conjunction with Mastercard, commissioned REPUBLIC Design Company for the design, implementation, and production of the “Tr3s Presents Juanes MTV Unplugged (in Puerto Rico)” marketing collateral (cumulative).
First, a brief background on Juanes…
“Whereas many of his Spanish-language contemporaries undertook English-language crossover campaigns at one point or another in their careers, Colombian singer/songwriter/guitarist Juanes won global appeal in his native language exclusively and became perhaps the biggest and most important popular Latin music artist in the world in the early 21st century, (via MTV bio’s).”
Next, a brief overview of their latest venture…
“Juanes: MTV Unplugged is a the third live album of Colombian singer Juanes. It was recorded before a live audience at the New World Symphony Center in Miami Beach, Florida, on February 1, 2012 and will release by Universal Music Latin Entertainment on May 29, 2012. The album includes featured performances by the spanish composer Joaquín Sabina, the brazilian singer Paula Fernandes and the fan artist Emanuela Bellezza, (via wikipedia).”
For their latest leg of their tour (in Puerto Rico), REPUBLIC Design Company was asked to use cinematographic elements present in their MTV Unplugged taping, throughout all marketing collateral pieces, including; “credentials,” “tickets,” and “wristbands,” (featured below).”
On a side note, Universal Music Latin Entertainment cordially invited us this past Memorial Day to a private acoustic concert and world premier screening for “Tr3s Presents JUANES MTV Unplugged.” Of the various classics Juanes performed, we’d like to leave you with…
Republic Design Company 