The Z5th Hour commissioned Republic Design Company for the design and implementation of http://www.TheZ5thHour.com website, and also it’s ongoing online presence maintenance.
The Z5th Hour was originally conceived by thee enigmatic artist, dancer, dj, and principal creative, Luis Soto aka “Chauncey Pearls.” With musical influences like Doc Martin (Sub-Level), Marques Wyatt (Deep, LA) and Jason Bentley (KCRW), Chauncey’s primary focus was to bring House Music to Ventura County. It was (and still is), important (to Chauncey) to make the distinction between House Music and it’s over-popularized parent, Electronic Dance Music (EDM). Although House Music fall’s under the EDM umbrella, it’s primary distinction lies within the “feeling” one derives when referring to one or the other. As such, Chauncey’s hell-bent on bringing that “feeling,” of “House Music,” to Ventura County area, (and beyond)…
As the name denotes, “The Z5th Hour,” in it’s simplistic form, implies “Time.” In researching various graphical representation of “Time Clock’s,” along with The Z5th Hour futuristic sound based off of Funk + Disco; it seemed like a natural progression to use this retro-digital-styled type-font, as it’s identity + livery.
With Chauncey’s creative direction, in conjunction with the newly agreed-upon logo/identity; these “All Day, House Music, All Night,” icon’s came about in the natural course of design discovery.
I do have to admit… The “Do what makes you happy,” rule applies in this instance because I, too, am a “House Music aficionado.” I listen to this genre music, at length, and The Z5th Hour was pleased with the work rendered. They further commissioned Republic Design Company to continue their “online presence” and advocacy by blogging and aggregating across all their social media platforms. Aside from designing and producing all their marketing collateral (such as event flyers + posters), they also had me blog about new and relevant music, as follows:
We also compiled “Teaser Video’s” (like the one that follows), to promote events on different social media platforms
We are pleased to be The Z5th Hour’s design consultant’s of choice.
David Tovar of Exit Castillo Realty, (independently owned and operated), commissioned Republic Design Company for the design, production, and implementation of the following 3 marketing collateral elements:
Open House ‘Directionals’ (Signs)
“Support At Home,” Poster/Ad Campaign
For his business cards, the objective was simple. We streamlined the formatting of his contact information and removed the background of his profile picture, so that you can only see David Tovar, then maximized his pictures size and placement. David Tovar requested we include a “FREE e-Coupon from Lowe’s Home Improvement,” offer on the backside of his business card (available at: smarturl.it/DavidTovar). Finally, rounding out the backside of his business card, we included all his social media link-icons with the emphasis of his main website: www.DavidTovar.com, “Your Local Home Marketing Specialist.”
Next up, we took the same basic design elements from the front-side of David Tovar’s business cards and applied them to his “Open House ‘Directionals’ (coroplast signs).” Although there seems to be a lot less content on these signs, a lot of thought and consideration went into the size and placement of each item.
David Tovar is Indeed, “Your Local Home Marketing Specialist.” He’s donated over $100.ºº to the “Support At Home,” cause “Giving thanks to our active troops, veterans, and their families in the U.S.;” sponsored by The Coffee Bean & Tea Leaf. His generous support has afforded him the opportunity to create and display this Poster/Advertisement at the respective coffee shop, located at 2180 N. Rose Avenue, Oxnard, CA 93030. We emulated the ‘look-and-feel’ of the Coffee Shops Call-To-Action poster and incorporated David Tovar’s imagery and contact information for patrons to inquire directly.
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back:
Republic was asked to create an original logo/identity that encompassed a feeling relating to (the end of) the month of October. What better iconic figure/symbol than the classic “pumpkin” to serve as the backdrop/anchor to the overall visual presentation of Ventura Family Fun Fest? We then decided to wrap a red ribbon 3 times around the exterior of the pumpkin to highlight the title sponsor, (REMAX), the name of the event (Ventura Family Fun Fest), and for whom the benefit of this event is/(was) for, (Children’s Miracle Network Hospitals). The finishing touch was the inclusion of what we refer to as the “end-tails” in which the top-right-hand end-tail denotes “1st Annual,” and bottom-left-hand end-tail denotes “5K/1K.”
Next, we were asked to create a series of marketing collateral pieces for a variety of applications, including (in no particular order):
1. Wine Glasses
2. Children’s Press-On Mock Tattoo’s
3. Aluminum Water-Bottles
4. E-Mail Flyer (or E-Flyer)
5. Facebook Event Page Image
6. Website Banner
7. Ventura Family Fun Fest 4″x6″ Postcard
8. Ventura Family Fun Fest 8″x10″ Flyer
9. Ventura Family Fun Fest 11″x17″ Poster
10. Ventura Family Fun Fest T-Shirt
Last, but certainly not least, we at Republic Design Company would like to sincerely thank Briana Bouffard, Business Development Director at RE/MAX Gold Coast Realtors, for her generous solicitation of our graphic design services. We look forward to working with Briana next year for the 2nd Annual Ventura Family Fun Fest…
The San Gabriel Valley Conservation Corps, (SGVCC), in conjunction with Ruby Rose Sanchez, commissioned Republic Design Company for the design and implementation of the “Green Apple Day of Service” (5.5″ x 8.5″), postcard/flyer/e-flyer:
First a little background on “Green Apple:”
“A quarter of all Americans walk through the doors of a school every day. Yet instead of walking into places of opportunity, millions enter buildings where the air they breathe is filled with toxins and mold, where classrooms are poorly lit and overcrowded, and where resources are limited and outdated. Too many of our children are learning in buildings that are compromising their health and ability to succeed.
Our kids deserve better. Where they learn matters.
Green Apple is an initiative of the Center for Green schools at USGBC to put all children in schools where they have clean and healthy air to breath, where energy and resources are conserved, and where they can be inspired to dream of a brighter future. We know how to create high performing schools that save hundreds of thousands of dollars and provide safer learning environments for our children. Learn more —> here <—
Second, a little about the “Day of Service:”
“The first annual Green Apple Day of Service will take place on Sept. 29, 2012. For one day, advocates from around the world, including students, teachers, parents, elected officials, organizations, companies and more, will come together in support of healthy, sustainable schools by taking action in their communities.” Learn more —> here <—
Lastly, a little about the Center for Green Schools:
“The Center for Green Schools at the U.S. Green Building Council (USGBC) is the organization behind the Green Apple movement, working to ensure that every student has the opportunity to attend a green school within this generation. The Center provides the resources and support to elevate dialogue, accelerate policy and institute innovation toward healthy, high-performing schools and campuses. The Center works directly with staff, teachers, faculty, students, administrators, elected officials and communities to drive the transformation of all schools into sustainable places to live and learn, work and play.” Learn more —> here <—
Republic Design Company had the opportunity to swing-on-by and take a few photo’s on September 29th, 2012; from 2 PM to 5 PM PSD at the South El Monte Community Center:
The day consisted of various fun-filled activities including:
1. Pocket Park Design Competition Kick-off
2. Food Vendors
3. Live Entertainment
4. Booths promoting Health Awarness
5. The opportunity to create your own designs and ideas of what a Pocket Park is to you
6. The opportunity to paint a mural for your school as a reminder of sustainability and health
7. The opportunity to build your own flower pot out of newspaper and plant seeds (to grow)
8. The opportunity to buy produce from the local EarthWorks Community Garden
“Whereas many of his Spanish-language contemporaries undertook English-language crossover campaigns at one point or another in their careers, Colombian singer/songwriter/guitarist Juanes won global appeal in his native language exclusively and became perhaps the biggest and most important popular Latin music artist in the world in the early 21st century, (via MTV bio’s).”
Next, a brief overview of their latest venture…
“Juanes: MTV Unplugged is a the third live album of Colombian singer Juanes. It was recorded before a live audience at the New World Symphony Center in Miami Beach, Florida, on February 1, 2012 and will release by Universal Music Latin Entertainment on May 29, 2012. The album includes featured performances by the spanish composer Joaquín Sabina, the brazilian singer Paula Fernandes and the fan artist Emanuela Bellezza, (via wikipedia).”
For their latest leg of their tour (in Puerto Rico), REPUBLIC Design Company was asked to use cinematographic elements present in their MTV Unplugged taping, throughout all marketing collateral pieces, including; “credentials,” “tickets,” and “wristbands,” (featured below).”
On a side note, Universal Music Latin Entertainment cordially invited us this past Memorial Day to a private acoustic concert and world premier screening for “Tr3s Presents JUANES MTV Unplugged.” Of the various classics Juanes performed, we’d like to leave you with…
Republic Design Company was called upon not only as a sponsor, but (asked) to “join-the-team.” The teams name? “LOS UNICORNIOS MITICOS DE CUAUHTEMOC, (the mythical Unicorns of Cuauhtemoc)” We’re not completely sure how the team name arose, but, Republic Design Company has never been one to “back down” from a design challenge…
First, a little background on this amazing charity…
PADRES Contra El Cáncer is an organization dedicated to improving the quality of life for children with cancer and their families. While primarily oriented to the Latino community, PADRES’ programs, activities and services benefit childhood cancer patients and their families from all ethnic and economic backgrounds so that NO FAMILY IS TURNED AWAY and all services are FREE.
Founded in 1985, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as effective methods for their treatment. Located at Childrens Hospital Los Angeles, PADRES currently remains the only Latino organization of its kind operating within the United States. PADRES’ unique and inclusive program model is premised upon the delivery of a health and education curriculum designed to be culturally-relevant, family-centered and community-based. To learn more about PADRES’ life-saving mission, please visit www.IAmHOPE.org.
To cut straight to the crux of the design dilemma; “How to marry the team name with the focus of the charity?” The solution:
“‘Temo‘, the Unicorn/Piñata“
It was a natural progression to implement Temo not only as the quasi-mascot, but also have it exist as the logo/identity of our team. Why, you ask? Because it’s all about the children! It’s about helping families in need. If nothing else, Temo serves as a symbol of celebration and hope to these kids of need…
After Team/(or rather), “Equipo,’ ‘Los Unicornios Miticos De Cuauhtemoc” fell in-love with their new logo/identity, Republic Design Company created social media artwork for team-members to implement on their social media platforms, (namely, Facebook and Twitter featured below). We then created buttons (or button-pins) for each team member to wear ‘around-the-office’. The focus of the buttons is to incite conversation amongst co-workers and friends in the hopes to increase memberships and, ultimately, increase donation monies.
The following is a video put together from last year’s festivities.
Republic Design Company would like to sincerely thank Equipo Los Unicornios Miticos De Cuauhtemoc for there generous acceptance of said logo/identity and related marketing collateral elements. Looking forward to increased membership, increased monies raised, a great turn-out, and us all have a great time for a very worthy cause…
Walgreens Store #7305, commissioned Republic Design Company for the design, implementation, and production of the following 4 elements:
1. Business Cards, 2. Posters, 3. Postcard/Flyers, 4. Banner + Stand
The company has created and instituted a new program designed for people who have insufficient drug coverage and who want to take advantage of discount pricing on medications. This program is called the Walgreens “Prescription Savings Club, (PSC)”.
Republic Design Company was called-upon to highlight/accentuate the “PSC‘s” core competencies in order to inform perspective Walgreens patrons as-well-as drive membership purchase at all point-of-purchase locations, (with increased emphasis in-and-around Pharmacy counter).
We created this Postcard/Flyer for Pharmacy Technicians to fill-and-mail-out to select pharmacy clients/patients.
We were also asked to create a poster where they (clients, patient’s and employees alike), could view at the entrance to the pharmacy counter, restrooms, and warehouse entrance.
Lastly, we suggested the design of this banner accompanied with a stand, to be placed at the entrance of the store and the pharmacy counter.
We are happy to report (as of this journal entry), that the marketing collateral we designed, created, and implemented for Walgreens Store #7305 has helped make them the leading “PSC” membership driver in their district.
Universal Music Latin Entertainment commissioned Republic Design Company as the official Design Consultants for Universal Music Latin Entertainment’s, “Noche De Estrellas”, (presented by Dewar’s), Latin Grammy’s after-party extravaganza!
After the design and creation of the Universal Music Latin Entertainment, “Noche De Estrellas” (presented by Dewer’s) logo/identity/theme, we were then asked to design, create, implement, and produce the following marketing collateral pieces including:
3. Save the Dates
4. Step Repeat Media Wall
3. Save The Date:
4. Step Repeat Media Wall:
Special Thanks to Universal Music Latin Entertainment for allowing us the opportunity bring this project to fruition.
For those of you who attended this past weekends 26th Annual, California Strawberry Festival; We of REPUBLIC design company sincerely hope you found the map design & layout to be visually stimulating, informative, and fun to look at!
@ the Strawberry Promenade Tent (poster-board designs):
Entry Forms Design:
Enter 2 win an all-expense paid vacation to Hawaii:
Mary Katherine Gallagher: “My feelings would best be described in a monologue, from the made-for-TV movie, Shooting Stars, which is a Jackson 5 story, starring Lawrence Hilton Jacob III, from Welcome Back Cotter, as Jo Jackson, their driven, yet abusive, daddy dreamer…”