Ruby Rose Yepez is a seasoned building industry professional and will be speaking at the FCA Annual Meeting 2021. She was asked to submit a Pro Bio of herself and her background to exhibit her professional accomplishments, associations, and attributes. She created the following word document with accompanying head-shot.
First, we started with a new head-shot taken with an iPhone 11 in Portrait mode. We took this photo in our back yard with our beautiful bougainvillea’s as our backdrop. Using Adobe Lightroom and Photoshop, I gently highlighted the colors and details of the photo featured below:
I used graphic icons to delineate and highlight her tag-line/motto, “Service • Community • Sustainablity,” her title at SCE, her employer’s website, and her Linkedin web-link-address: www.linkedin.com/in/ladyrubyrose. Then, I collected the logo’s of the entities she’s affiliated with that I could find on the internet in vector format. The logo’s I couldn’t find in vector format, I vectored myself. Vector graphics are optimal when laying out graphics like this inside Adobe Illustrator.
The following layout is an alternate design of Ruby Rose’s Professional Bio.
As of this posting, I am happy to convey that she approves of said design(‘s) contained here-in and we are still ‘happily married.’
CABEC (California Association of Building Energy Consultants) Mentorship Committee commissioned Republic Design Company for the design and implementation of thee CABEC Mentorship Logo/Identity and Tri-Fold Brochures.
“Mentorship,” (as defined by Google), is, “the guidance provided by a mentor, especially an experienced person in a company or educational institution. A period of time during which a person receives guidance from a mentor.” So the idea behind this concept is a simple ‘hand-shake,’ between ‘mentor,’ and ‘mentee.’ It’s supposed-to evoke the feeling of the beginning of a relation/mentor-ship. A sort-of, “helping-hand,” if-you-will…
After our client selected the featured logo design, we then proceeded in creating the CABEC Mentorship Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
Next we were tasked with creating a tri-fold brochure employing the newly created design elements of the CABEC Mentorship logo identity; along with emulating design elements from industry partner Energy Code Ace. We worked closely with thee CABEC Mentorship Committee in acquiring and formatting the verbiage/copy to lay out on this marketing piece, (as follows):
Special thanks to CABEC for your trust in bringing these visuals (and more) to fruition…
First, as the name of the company evokes, “101 Roofing & Construction,” draws a strong affinity to thee 101 freeway; which runs throughout/connects it’s service area of Los Angeles, Ventura, and Santa Barbara Counties. As-such, we wanted to combine visual similarities of “roofing and/or roofs,” along with the iconic 101 freeway shield. The following are 5 design comps/variations we originally came-up-with…
After client selected logo/identity (at top of this wordpress entry), we then proceeded to create an online presence as featured at http://www.101Roofing.com.
Client specified that they wanted to be featured on a vast array of popular social media platforms, (facebook, twitter, google+, tumblr, pintrest, linkedin, instagram). We created custom buttons+links for previous/current/perspective clients to add/follow/be-friend 101 Roofing & Construction, “all over the place, (so-to-speak).”
Concurrently, in the natural course of design discovery, we wanted to continue to include iconic visuals associated with 101 Freeway crest, now infused with it’s “Roofing & Construction” aesthetics. The result is a “Ventura Freeway-esque” inspired adornment, complete with iconic green freeway signs, freeway trussing, whimsical palm trees/shrubbery, light-posts, and blue skies…
Client also wanted to address ambiguity of service area. As such, we created a semi-topographical map of the Los Angeles, Ventura, and Santa Barbara Counties area and listed every single city in their “Service Area.”
Last, we silk-screen-printed some long-sleeve t-shirts for the 101 Roofing & Construction Staff:
Thanks to 101 Roofing & Construction for the opportunity to assist in the (re)design, (re)production, and implementation of all marketing collateral. Looking forward to future opportunities to work together on mutually beneficial projects…
The Z5th Hour commissioned Republic Design Company for the design and implementation of http://www.TheZ5thHour.com website, and also it’s ongoing online presence maintenance.
The Z5th Hour was originally conceived by thee enigmatic artist, dancer, dj, and principal creative, Luis Soto aka “Chauncey Pearls.” With musical influences like Doc Martin (Sub-Level), Marques Wyatt (Deep, LA) and Jason Bentley (KCRW), Chauncey’s primary focus was to bring House Music to Ventura County. It was (and still is), important (to Chauncey) to make the distinction between House Music and it’s over-popularized parent, Electronic Dance Music (EDM). Although House Music fall’s under the EDM umbrella, it’s primary distinction lies within the “feeling” one derives when referring to one or the other. As such, Chauncey’s hell-bent on bringing that “feeling,” of “House Music,” to Ventura County area, (and beyond)…
As the name denotes, “The Z5th Hour,” in it’s simplistic form, implies “Time.” In researching various graphical representation of “Time Clock’s,” along with The Z5th Hour futuristic sound based off of Funk + Disco; it seemed like a natural progression to use this retro-digital-styled type-font, as it’s identity + livery.
With Chauncey’s creative direction, in conjunction with the newly agreed-upon logo/identity; these “All Day, House Music, All Night,” icon’s came about in the natural course of design discovery.
I do have to admit… The “Do what makes you happy,” rule applies in this instance because I, too, am a “House Music aficionado.” I listen to this genre music, at length, and The Z5th Hour was pleased with the work rendered. They further commissioned Republic Design Company to continue their “online presence” and advocacy by blogging and aggregating across all their social media platforms. Aside from designing and producing all their marketing collateral (such as event flyers + posters), they also had me blog about new and relevant music, as follows:
We also compiled “Teaser Video’s” (like the one that follows), to promote events on different social media platforms
We are pleased to be The Z5th Hour’s design consultant’s of choice.
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back:
Republic was asked to create an original logo/identity that encompassed a feeling relating to (the end of) the month of October. What better iconic figure/symbol than the classic “pumpkin” to serve as the backdrop/anchor to the overall visual presentation of Ventura Family Fun Fest? We then decided to wrap a red ribbon 3 times around the exterior of the pumpkin to highlight the title sponsor, (REMAX), the name of the event (Ventura Family Fun Fest), and for whom the benefit of this event is/(was) for, (Children’s Miracle Network Hospitals). The finishing touch was the inclusion of what we refer to as the “end-tails” in which the top-right-hand end-tail denotes “1st Annual,” and bottom-left-hand end-tail denotes “5K/1K.”
Next, we were asked to create a series of marketing collateral pieces for a variety of applications, including (in no particular order):
1. Wine Glasses
2. Children’s Press-On Mock Tattoo’s
3. Aluminum Water-Bottles
4. E-Mail Flyer (or E-Flyer)
5. Facebook Event Page Image
6. Website Banner
7. Ventura Family Fun Fest 4″x6″ Postcard
8. Ventura Family Fun Fest 8″x10″ Flyer
9. Ventura Family Fun Fest 11″x17″ Poster
10. Ventura Family Fun Fest T-Shirt
Last, but certainly not least, we at Republic Design Company would like to sincerely thank Briana Bouffard, Business Development Director at RE/MAX Gold Coast Realtors, for her generous solicitation of our graphic design services. We look forward to working with Briana next year for the 2nd Annual Ventura Family Fun Fest…
The San Gabriel Valley Conservation Corps, (SGVCC), in conjunction with Ruby Rose Sanchez, commissioned Republic Design Company for the design and implementation of the “Green Apple Day of Service” (5.5″ x 8.5″), postcard/flyer/e-flyer:
First a little background on “Green Apple:”
“A quarter of all Americans walk through the doors of a school every day. Yet instead of walking into places of opportunity, millions enter buildings where the air they breathe is filled with toxins and mold, where classrooms are poorly lit and overcrowded, and where resources are limited and outdated. Too many of our children are learning in buildings that are compromising their health and ability to succeed.
Our kids deserve better. Where they learn matters.
Green Apple is an initiative of the Center for Green schools at USGBC to put all children in schools where they have clean and healthy air to breath, where energy and resources are conserved, and where they can be inspired to dream of a brighter future. We know how to create high performing schools that save hundreds of thousands of dollars and provide safer learning environments for our children. Learn more —> here <—
Second, a little about the “Day of Service:”
“The first annual Green Apple Day of Service will take place on Sept. 29, 2012. For one day, advocates from around the world, including students, teachers, parents, elected officials, organizations, companies and more, will come together in support of healthy, sustainable schools by taking action in their communities.” Learn more —> here <—
Lastly, a little about the Center for Green Schools:
“The Center for Green Schools at the U.S. Green Building Council (USGBC) is the organization behind the Green Apple movement, working to ensure that every student has the opportunity to attend a green school within this generation. The Center provides the resources and support to elevate dialogue, accelerate policy and institute innovation toward healthy, high-performing schools and campuses. The Center works directly with staff, teachers, faculty, students, administrators, elected officials and communities to drive the transformation of all schools into sustainable places to live and learn, work and play.” Learn more —> here <—
Republic Design Company had the opportunity to swing-on-by and take a few photo’s on September 29th, 2012; from 2 PM to 5 PM PSD at the South El Monte Community Center:
The day consisted of various fun-filled activities including:
1. Pocket Park Design Competition Kick-off
2. Food Vendors
3. Live Entertainment
4. Booths promoting Health Awarness
5. The opportunity to create your own designs and ideas of what a Pocket Park is to you
6. The opportunity to paint a mural for your school as a reminder of sustainability and health
7. The opportunity to build your own flower pot out of newspaper and plant seeds (to grow)
8. The opportunity to buy produce from the local EarthWorks Community Garden
Fernandez Jewelers commissioned Republic Design Company for the design, implementation, and production of the following marketing collateral pieces:
2. Business Card
Fernandez Jewelers is located inside the CenterPoint Mall in Oxnard, California. They offer a vast array of products and services. Whether it’s a treat, a necessity, or for a special occasion, Fernandez Jewelers has got you covered…
Fernandez Jewelers doesn’t just “sell” jewelry, they also buy gold and silver. As the poster above and below denote, “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER.” They asked we create a bold 23″ x 29″ poster(‘s) to remind current and perspective mall patrons of this service.
With just a week in public view, we are happy to report that the “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER,” poster(‘s) have produced a noticeable increase in foot-traffic, (According to Fernandez Jewelers management).
We also designed some sharp business cards for the Fernandez Jewelers staff. The imagery employed for the front and back of business card was strategic. The front of business card is supposed to convey a loving feeling and exemplify Fernandez Jewelers’ focus of/on engagement rings. The back of business card is supposed to showcase their expansive array of different types of jewelry offerings.
2689 Saviers Road
Oxnard, CA 93033
Phone: (805) 240-1717
The principals of the Q Club Oxnard commissioned REPUBLIC Design Company for the design, implementation and production of not just another business card; but a carefully-crafted/multi-faceted marketing piece…
First, a little background…
The Q Club Oxnard is a full-service billiards, bar-and-grill, sports lounge, that has been a staple in Oxnard and the Ventura County area for many, many years. To best exemplify Q Club Oxnard and capture it’s “essence,” one can-NO! -One must draw the comparison between it, and the hit 80’s T.V. sit-com, “CHEERS” (featuring Ted Danza, Kristie Alley, Shelley Long, Kelsey Grammer [to name a few] and various other beloved actors/characters). Q Club Oxnard, just like “CHEERS” magically capture an essence and camaraderie that was (then) and is (now) best summed-up by the now-infamous quote:
“where everybody knows your name…”
Simply-put, The Q Club Oxnard is, “home.” A friendly place where ALL are welcome to catch their favorite game on TV, have a drink, play a little bit of pool/billiards. Heck, Q Club Oxnard even comes fully equipped with their very own “Norm (played by then actor George Wendt)!” You have to visit and experience it for yourself…
Republic Design Company was called upon to strategize, delineate, and stream-line Q Club Oxnard’s core competencies into the 8 following categories:
1. Delicious Grill Menu | 2. Fully Stocked Bar: 16 beers on Tap & Mixed Drinks! | 3. Party + Catering Facilities for all Occasions | 4. 3 x 16 ft. Mega-Screens + Flat Screens Throughout | 5. Live Music, DJ’s, Karaoke, Bands, & Dancing | 6. All Sports Packages: UFC, HBO, PPV, Boxing, FOX Deportes, Soccer (futbol) | 7. Pool and Pool Leagues plus Billiards and Billiard Accessories | 8. “Lunch Power Hour” Specials
Coupled with recurring/subliminal messages on-top of imaginary green-felt background of pool table, was, of-course the Q Club Oxnard logo and contact information, hours, and facebook web address:
Q Club Oxnard
2362 N. Oxnard Blvd., Oxnard, CA 93036 | (805) 278-1231
Instead of creating individual/personalized business cards for each employee of the Q club Oxnard; we designed the marketing collateral piece in such a way that not only can existing and perspective employees of the Q Club Oxnard could write their names onto, but key friends-and-family of the Q Club Oxnard (or whomever management would like to grant access to) can “write their name” directly to the left of “says…” with a pen or Sharpie…
“The Q is for YOU!”
The back of this marketing collateral piece is designed with the objective of increasing the Q Club Oxnard’s email database with the allure of not only a 25% discount off your next purchase*, but the ongoing inclusion of special offers that are going to be made available exclusively to email database subscribers!
“Come In” | “Make New Friends” | “Have Fun”
*Offer expires 45 days from (__/__/__) | *Fill-out this business card, submit to cashier at time of purchase, recieve 25% OFF your bill | *Limit one per person/per purchase. Certain exclusions may apply. See management for details
*This special offer can NOT be duplicated or replicated off this or any website.
“Whereas many of his Spanish-language contemporaries undertook English-language crossover campaigns at one point or another in their careers, Colombian singer/songwriter/guitarist Juanes won global appeal in his native language exclusively and became perhaps the biggest and most important popular Latin music artist in the world in the early 21st century, (via MTV bio’s).”
Next, a brief overview of their latest venture…
“Juanes: MTV Unplugged is a the third live album of Colombian singer Juanes. It was recorded before a live audience at the New World Symphony Center in Miami Beach, Florida, on February 1, 2012 and will release by Universal Music Latin Entertainment on May 29, 2012. The album includes featured performances by the spanish composer Joaquín Sabina, the brazilian singer Paula Fernandes and the fan artist Emanuela Bellezza, (via wikipedia).”
For their latest leg of their tour (in Puerto Rico), REPUBLIC Design Company was asked to use cinematographic elements present in their MTV Unplugged taping, throughout all marketing collateral pieces, including; “credentials,” “tickets,” and “wristbands,” (featured below).”
On a side note, Universal Music Latin Entertainment cordially invited us this past Memorial Day to a private acoustic concert and world premier screening for “Tr3s Presents JUANES MTV Unplugged.” Of the various classics Juanes performed, we’d like to leave you with…