The principals of “Mojado Grill” commissioned Republic Design Company for the design and creation of thee “Mojado Grill by Chef Geno Bahena” logo, identity, brand…
Mojado Grill by Chef Geno Bahena is a brand new Mexican cuisine restaurant located inside the Pacific View Mall, at 3301 E. Main Street Unit 2590., Ventura, CA 93003. First, some background on one of it’s enigmatic owners and lead Chef, Mr. Geno Bahena...
Chef Geno Bahena is a Mexican Culinary Advisor responsible for the opening of over a dozen restaurants in the Chicago area. “Geno” specializes in cooking classes, menu consulting, catering, food styling, cookbooks, Mexican kitchen layouts, culinary research for TV programs and restaurant start-ups. Mojado Grill is Chef Geno Bahena’s first offering on the West Coast, and currently helms the kitchen at La Costa Mission Restaurant in Malibu, CA.
For more information on Chef Geno Bahena, please visit:
Some important design parameters, were that we were to use a nice, easily-readable, script-stylized font for both the name of the restaurant, as-well-as, “by Chef Geno Bahena,” title. We were also given “carte blanche,” to come-up-with and infuse what we believed an appropriate representation of not only “Mojado (aka “wet,” in spanish), “Grill” (flame + yellow-to-red color gradient with brushed aluminum texture). The result, was/is the following:
After principals fell in-love with their logo, we then created 4-different variations which include:
1. Full-color logo,
2. Grey-scale logo,
3. Black with white background logo, and
4. White with black background logo,
each saved in:
1. Adobe Illustrator File (.ai),
2. Portable Document Format File (.pdf),
3. Jpeg File (.jpg), and
4. Ping File (.png).
Finally, we coupled everything with a critical document that contains instructions + information we call thee “Logo/Style-Guide.” This document explains what each file type is used for, including CMYK + HEX# color-guard, gradient strokes, and textures employed.