“Mariposa, (in Spanish)” means “Butterfly, (in English).” As the name denotes, we knew we’d need to incorporate ‘butterfly-esque‘ elements into our design. Next, we knew that Mariposa Bakery (aside from baking a variety of tasty treats), specializes in ‘themed cakes’ for a variety of events, (like weddings and quinceañeras). We took all the design direction our client gave us (like color palette and other design direction) and created a series of logo design variations:
After our client selected the featured logo design, we then proceeded in created the Mariposa Bakery Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We expanded the logo/brand/identity of the Mariposa Bakery logo into the design of their business cards. The “livery” of the Mariposa Bakery Brand was expanded and is visible on front and back of the business card. They opted for a 16 point card stock with full UV coat on the front, flat/matt on back. Included with all pertinent contact information, and popular social media platform “instagram;” the cards came-out great…
Finally, our clients asked we design their order (NCR) forms. We took their old order form and completely revamped + cleaned-up the design and layout for easier, more clear flow/collection of important information.
We’d like to sincerely thank the principals of Mariposa Bakery for the opportunity to assist them with the design and production of all their marketing collateral…
Our clients gave us complete freedom to come-up-with a simple t-shirt design. As such, we designed and created a ribbon-esque-banner with ” Hide Away Bar” across it. We included the bar’s 3 main focus’ (beer • wine • food) along with phone number and address, prominently featured on back.
We’d like to sincerely thank Hide Away Bar for the opportunity to assist them on their t-shirt design project.
Hide Away Bar
Beer • Wine • Pool
1251 Mercantile St.
Oxnard, CA 93030
VC Property Brothers is co-op of brothers Enrique and Daniel Montaño who are both Realtors ® at RE/MAX Gold Coast Realtors in Ventura, CA. It is a take on thee popular HGTV show “Property Brothers,” where twin brothers Jonathan and Drew Scott aim to help couples find fixer-uppers and transform them into their dream homes. Similarly, the “VC Property Brothers,” aim to do the same, in the Ventura County market.
To start. The VC Property Brothers asked we create a logo for them, that encapsulated who they were/their essence so-to-speak. After several design variations, we quite literally took the silhouette of their main, combined, profile picture, that their existing and future marketing campaign was going to be centered around; and use that as the foundation of their logo design. It is set inside a simplified house silhouette that doubles for an “up” arrow, signifying upward mobility and prosperity both, for them and for their clients they humbly serve. Lastly, we made sure to include the VC Property Brothers title inside the logo design, surrounding the perimeter of the logo, in a circular fashion.
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
Next, it was time to move onto the design and production of their business cards. The business cards production needed to complement the ‘dapper’ look-and-feel of Enrique and Daniel Montaño’s profile picture. They opted for a 16 point card stock with silk-laminate look-and-feel, along with spot UV gloss on certain portions of the graphics of the business cards. Included with all pertinent contact information, membership associations, charitable causes, and facebook + twitter links; the cards came-out great…
After designing and producing their business cards, it was time to start designing and producing the VC Property Brothers website, www.VCPropertyBrothers.com. We have incredible photography of Enrique and Daniel Montaño. We have a strong logo/identity/brand design already set in place. Now it was time to pool all these element, online…
We built the VC Property Brothers website on WordPress.com. We at Republic Design Company love working in wordpress because, “IT’S FREE!” Only fee our clients have to pay is the annual domain name purchase (which runs approximately $15.ºº on GoDaddy or WordPress).
The VC Property Brothers website comes fully equipped with feature video, contact page, client testimonials, instagram and facebook links. But it doesn’t stop there! One of the most robust features on the VC Property Website is the integration of the sophisticated home-search service option, IDX…
IDX(Internet Data Exchange) is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
NOW, anyone interested in searching for properties for sale in the Ventura County area (and beyond), can go to VC Property Brothers website, and serach from a comprehsevie list of available listings!
Along with the aforementioned marketing collateral, Enrique and Daniel casually inquired if we could design their vehicles back windshield graphics. We at Republic Design Company were more-than-happy to oblige. We designed the perforated vinyl graphics and installed them to their vehicles, respectively.
We’d like to sincerely thank Enrique and Daniel Montaño for the opportunity to assist them with their Marketing needs…
First, as the name of the company evokes, “101 Roofing & Construction,” draws a strong affinity to thee 101 freeway; which runs throughout/connects it’s service area of Los Angeles, Ventura, and Santa Barbara Counties. As-such, we wanted to combine visual similarities of “roofing and/or roofs,” along with the iconic 101 freeway shield. The following are 5 design comps/variations we originally came-up-with…
After client selected logo/identity (at top of this wordpress entry), we then proceeded to create an online presence as featured at http://www.101Roofing.com.
Client specified that they wanted to be featured on a vast array of popular social media platforms, (facebook, twitter, google+, tumblr, pintrest, linkedin, instagram). We created custom buttons+links for previous/current/perspective clients to add/follow/be-friend 101 Roofing & Construction, “all over the place, (so-to-speak).”
Concurrently, in the natural course of design discovery, we wanted to continue to include iconic visuals associated with 101 Freeway crest, now infused with it’s “Roofing & Construction” aesthetics. The result is a “Ventura Freeway-esque” inspired adornment, complete with iconic green freeway signs, freeway trussing, whimsical palm trees/shrubbery, light-posts, and blue skies…
Client also wanted to address ambiguity of service area. As such, we created a semi-topographical map of the Los Angeles, Ventura, and Santa Barbara Counties area and listed every single city in their “Service Area.”
Last, we silk-screen-printed some long-sleeve t-shirts for the 101 Roofing & Construction Staff:
Thanks to 101 Roofing & Construction for the opportunity to assist in the (re)design, (re)production, and implementation of all marketing collateral. Looking forward to future opportunities to work together on mutually beneficial projects…
Melanie Baldonado had already identified her “online voice,” which is one of the most tedious obstacles to initiate. She was already present on various social media platforms like facebook, twitter, and google+. This puts her ahead of the game because she was already laying-down the ground-work for her “online presence.” Melanie Baldonado had also already begun a series of hilarious youtube videos. As the world knows, the Search Engine Optimization (S.E.O.), potential/capabilities of online video are astronomical.
So it seems like Melanie Baldonado was doing pretty good on her own. For all the reasons mentioned above, (and then some), Melanie Baldonado was doing GREAT as a matter of fact. From an online perspective, Melanie Baldonado was “All Over The Net…” At this point, your probably wondering, “Why hire Republic Design Company?” Answer: “Bring It All Home…”
The objective of http://www.MelanieBaldonado.com, was to create a centralized location for her audience to learn about Melanie Baldonado and engage across all of her ongoing platforms. Perhaps a fan see’s her perform comedy somewhere, but didn’t realize she was also an Actress. Perhaps a talent agent is interested in seeing and learning more about Melanie Baldonado? For all of these reasons, (and more), a website made more-and-more sense.
After developing the website creative brief, we asked Melanie Baldonado to give us any-and-all photography she felt best represented her. Fortunate for Republic Design Company, Melanie Baldonado ‘isn’t hard to look at…’ She made the job of creating and developing the visual presence of http://www.MelanieBaldonado.com very easy… We began by editing and cropping some great, high-resolution images, putting her name in thee proverbial “Big Lights,” and sparsely spreading her images throughout. The result is the main Melanie Baldonado main header also found throughout most all her different social media platforms.
To add a little variety to the norm heading titles, we organized and labeled her website heading’s with funny titles like, “Du-Jour, 411, Stalk, Watch, Pix, and Holler.” We instituted a blog, contact section, stalk her across a myriad of social media platforms and highlighted her Performance Calendar and Instagram pictures at bottom of each page of her website.
We’re very happy and thankful for the opportunity to assist Melanie Baldonado on this project.
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back: