First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…
First, as the name of the company evokes, “101 Roofing & Construction,” draws a strong affinity to thee 101 freeway; which runs throughout/connects it’s service area of Los Angeles, Ventura, and Santa Barbara Counties. As-such, we wanted to combine visual similarities of “roofing and/or roofs,” along with the iconic 101 freeway shield. The following are 5 design comps/variations we originally came-up-with…
After client selected logo/identity (at top of this wordpress entry), we then proceeded to create an online presence as featured at http://www.101Roofing.com.
Client specified that they wanted to be featured on a vast array of popular social media platforms, (facebook, twitter, google+, tumblr, pintrest, linkedin, instagram). We created custom buttons+links for previous/current/perspective clients to add/follow/be-friend 101 Roofing & Construction, “all over the place, (so-to-speak).”
Concurrently, in the natural course of design discovery, we wanted to continue to include iconic visuals associated with 101 Freeway crest, now infused with it’s “Roofing & Construction” aesthetics. The result is a “Ventura Freeway-esque” inspired adornment, complete with iconic green freeway signs, freeway trussing, whimsical palm trees/shrubbery, light-posts, and blue skies…
Client also wanted to address ambiguity of service area. As such, we created a semi-topographical map of the Los Angeles, Ventura, and Santa Barbara Counties area and listed every single city in their “Service Area.”
Last, we silk-screen-printed some long-sleeve t-shirts for the 101 Roofing & Construction Staff:
Thanks to 101 Roofing & Construction for the opportunity to assist in the (re)design, (re)production, and implementation of all marketing collateral. Looking forward to future opportunities to work together on mutually beneficial projects…
Melanie Baldonado had already identified her “online voice,” which is one of the most tedious obstacles to initiate. She was already present on various social media platforms like facebook, twitter, and google+. This puts her ahead of the game because she was already laying-down the ground-work for her “online presence.” Melanie Baldonado had also already begun a series of hilarious youtube videos. As the world knows, the Search Engine Optimization (S.E.O.), potential/capabilities of online video are astronomical.
So it seems like Melanie Baldonado was doing pretty good on her own. For all the reasons mentioned above, (and then some), Melanie Baldonado was doing GREAT as a matter of fact. From an online perspective, Melanie Baldonado was “All Over The Net…” At this point, your probably wondering, “Why hire Republic Design Company?” Answer: “Bring It All Home…”
The objective of http://www.MelanieBaldonado.com, was to create a centralized location for her audience to learn about Melanie Baldonado and engage across all of her ongoing platforms. Perhaps a fan see’s her perform comedy somewhere, but didn’t realize she was also an Actress. Perhaps a talent agent is interested in seeing and learning more about Melanie Baldonado? For all of these reasons, (and more), a website made more-and-more sense.
After developing the website creative brief, we asked Melanie Baldonado to give us any-and-all photography she felt best represented her. Fortunate for Republic Design Company, Melanie Baldonado ‘isn’t hard to look at…’ She made the job of creating and developing the visual presence of http://www.MelanieBaldonado.com very easy… We began by editing and cropping some great, high-resolution images, putting her name in thee proverbial “Big Lights,” and sparsely spreading her images throughout. The result is the main Melanie Baldonado main header also found throughout most all her different social media platforms.
To add a little variety to the norm heading titles, we organized and labeled her website heading’s with funny titles like, “Du-Jour, 411, Stalk, Watch, Pix, and Holler.” We instituted a blog, contact section, stalk her across a myriad of social media platforms and highlighted her Performance Calendar and Instagram pictures at bottom of each page of her website.
We’re very happy and thankful for the opportunity to assist Melanie Baldonado on this project.
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back:
Jose Alvizar, Principal of Chacmool Studio, commissioned Republic Design Company for the design, implementation, and production of the following elements:
2. Tumblr Account
3. Social Media configuration
Jose wanted to create a postcard/flyer that would exemplify a small sampling of his diverse body of work and “tattoo mediums”, like: ‘Color Realism’, ‘Black & Gray’, ‘Portraits’, ‘Bio-Mechanical’, and ‘American Traditional’ (to name a few)… Some tattoo style ‘trends’ don’t officially have (a) name(‘s) yet. As such, they are pictured in the postcard/flyer.
In talking with Jose during the development of his postcard/flyer, we learned that he’s been looking to establish a web presence beyond that of his Facebook page. “Due to popular demand” (quite literally actually), we explained the benefits of owning, managing and creating a Tumblr account: http://chacmoolstudio.tumblr.com/:
BUT… We didn’t stop there!
(Due to it’s overwhelming popularity), we also created an ‘Instagram‘ account for several reasons; the most important of them being…
…Instead of taking advantage of 1 great social medium, we made it possible for Jose to take advantage of 3 social media platforms.
“How”, do you ask?
The answer is simple…
The beauty of these awesome Social Medium’s is that they make it a ‘piece-of-cake’ to make them talk to one-another! Simply put, whatever Jose posts on his Instagram account, will automatically post to his Tumblr account, which will automatically post into his Facebook account…
Republic Design Company is happy to announce the transition from Blogger to WordPress. It’s been a long time coming but we’ve finally made the leap (Blogger [XHTML], to WordPress [CMS]). Although, in the exportation from Blogger to WordPress, some of our blog-posts got a little “skewed”; We look forward to smooth sailing and nice blogposts from here on-forward.
On-top-of-that, we’ve made substantial updates and changes to our web presence, (still lots going on as I type)…
When you click-on or visit http://www.republicdesigncompany.com, it no-longer takes you to our previous: “Blogger blog/website” (say that 3 times fast). We’ve decided to exemplify our portfolio on our brand spanking new www.ProSite.com platform (new offering from www.Behance.com). Simply put, “We Love ProSite”. It’s very malleable when it comes to uploading projects and does (in our opinion) the best job of exemplifying our clients and the projects we’ve collaborated on with them.
Aside from our ProSite and our transition from Blogger to WordPress, we’ve been “playing-around” with Tumblr (for several months now, actually).
“So what does it all mean’; ‘what’s the point of all this” you ask? I’ve got an answer. “Have faith”…
Republic Design Company will use the following platforms in the following ways:
1. Prosite: Republic Design Company’s “home-base” 2. WordPress: REPUBLIC’s “‘OUTfluence” (news, current events, insights gained BY REPUBLIC, TO the PUBLIC) 3. Tumblr: REPUBIC’s “INfluence” (news, current events, insights gained BY the PUBLIC [web], TO REPUBLIC) 4. Twitter: voice of the company
Like we said before, we are still developing other facets of our online presence (did we hear you say “S.E.O?! No?! Okay, nevermind. We’ll come back to that SOON).
“Stay tuned…” Much more fun stuff to come from your friendly neighborhood design firm…