In light of the Washington Nationals World Series Championship victory last night; I thought I’d share this recent logo design I re-imagined for my barber Ruben Soriano (ig: @barber_gang3) of Whoskie’s Barbershop in South El Monte, CA.
The premise was to employ the iconic “W” of the center of the Washington Nationals logo and mold fonts to work with and around the “W,” as-well-as use the same color scheme as it’s predecessor.
The “W” is also used as a common counter-culture reference to “West Side,” or “West Coast,” most famously popularized by Westside Connection and other Hip-Hop artist of the time. This, in conjunction with the name of “Whoskies Barbershop,” makes for an amalgamation of similar tastes and shared design livery.
“Mariposa, (in Spanish)” means “Butterfly, (in English).” As the name denotes, we knew we’d need to incorporate ‘butterfly-esque‘ elements into our design. Next, we knew that Mariposa Bakery (aside from baking a variety of tasty treats), specializes in ‘themed cakes’ for a variety of events, (like weddings and quinceañeras). We took all the design direction our client gave us (like color palette and other design direction) and created a series of logo design variations:
After our client selected the featured logo design, we then proceeded in created the Mariposa Bakery Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We expanded the logo/brand/identity of the Mariposa Bakery logo into the design of their business cards. The “livery” of the Mariposa Bakery Brand was expanded and is visible on front and back of the business card. They opted for a 16 point card stock with full UV coat on the front, flat/matt on back. Included with all pertinent contact information, and popular social media platform “instagram;” the cards came-out great…
Finally, our clients asked we design their order (NCR) forms. We took their old order form and completely revamped + cleaned-up the design and layout for easier, more clear flow/collection of important information.
We’d like to sincerely thank the principals of Mariposa Bakery for the opportunity to assist them with the design and production of all their marketing collateral…
Our clients gave us complete freedom to come-up-with a simple t-shirt design. As such, we designed and created a ribbon-esque-banner with ” Hide Away Bar” across it. We included the bar’s 3 main focus’ (beer • wine • food) along with phone number and address, prominently featured on back.
We’d like to sincerely thank Hide Away Bar for the opportunity to assist them on their t-shirt design project.
Hide Away Bar
Beer • Wine • Pool
1251 Mercantile St.
Oxnard, CA 93030
First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…