Bear River Fitness: Logo + Business Cards

The Principal of Bear River Fitness commissioned Republic Design Company for the design and production of their logo and business cards:

bear_river_fitness_logo

Bear River Fitness is the passion project of founder and principal, Alex Osorio. His/their mission is to transform lives through health, fitness, personal development, financial freedom, self-care, mental health and positivity.

The combination of Alex’s last name, “Oso + rio,” translated into English, literally, is “Bear + river.” As such, we creatively incorporated the silhouette of a Bear and a River with adorning elements like tree’s and mountains in the background. We ’rounded’ it out with the organization’s name, “Bear River Fitness,” accompanied with the slogan, “Welcome to the den…”

After clear communication and fine-tuning the Bear River Fitness logo/brand/identity to our client’s satisfaction; we then proceeded in formulating the Bear River Fitness Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…

bear_river_fitness_logo_style-guide

The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:

bear_river_fitness_logo_file_formats

We expanded the logo/brand/identity of the Bear River Fitness logo into the design of their business cards. The “livery” of the Bear River Fitness Brand is visible on front and back. They opted for a 16 point card stock with flat matte finish on front and back. Included with all pertinent contact information, and popular social media platform “instagram and facebook;” the cards came-out great…

bear_river_fitness_business_cards

We’d like to sincerely thank Alex Osorio of Bear River Fitness for the opportunity to assist with the design and production of all their marketing collateral…

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Mojado Grill Logo Design

The principals of “Mojado Grill” commissioned Republic Design Company for the design and creation of thee “Mojado Grill by Chef Geno Bahena” logo, identity, brand…

Mojado Grill by Chef Geno Bahena logo/identity

Mojado Grill by Chef Geno Bahena is a brand new Mexican cuisine restaurant located inside the Pacific View Mall, at 3301 E. Main Street Unit 2590., Ventura, CA 93003. First, some background on one of it’s enigmatic owners and lead Chef, Mr. Geno Bahena...

Chef Geno Bahena

Chef Geno Bahena is a Mexican Culinary Advisor responsible for the opening of over a dozen restaurants in the Chicago area. “Geno” specializes in cooking classes, menu consulting, catering, food styling, cookbooks, Mexican kitchen layouts, culinary research for TV programs and restaurant start-ups. Mojado Grill is Chef Geno Bahena’s first offering on the West Coast, and currently helms the kitchen at La Costa Mission Restaurant in Malibu, CA.

For more information on Chef Geno Bahena, please visit:

www.GenoBahena.com

Some important design parameters, were that we were to use a nice, easily-readable, script-stylized font for both the name of the restaurant, as-well-as, “by Chef Geno Bahena,” title. We were also given “carte blanche,” to come-up-with and infuse what we believed an appropriate representation of not only “Mojado (aka “wet,” in spanish), “Grill” (flame + yellow-to-red color gradient with brushed aluminum texture). The result, was/is the following:

Mojado Grill by Chef Geno Bahena, “fonts employed”

After principals fell in-love with their logo, we then created 4-different variations which include:

1. Full-color logo,
2. Grey-scale logo,
3. Black with white background logo, and
4. White with black background logo,

each saved in:

1. Adobe Illustrator File (.ai),
2. Portable Document Format File (.pdf),
3. Jpeg File (.jpg), and
4. Ping File (.png).

Mojado Grill by Chef Geno Bahena logo variations

Mojado Grill by Chef Geno Bahena file formats

Finally, we coupled everything with a critical document that contains instructions + information we call thee “Logo/Style-Guide.” This document explains what each file type is used for, including CMYK + HEX# color-guard, gradient strokes, and textures employed.

Mojado Grill by Chef Geno Bahena Logo/Sytle-Guide

Special thanks to Mike Sanchez of Coastal Architects for the awesome referral…