Fernandez Jewelers: Business Cards, Screenprint T-Shirts, Website

The Principals of Fernandez Jewelers commissioned Republic Design Company for the design, production, and implementation of their Business Cards, Screenprint T-Shirts, and Website.

First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mall in Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mall in Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.

fernandez_jewelers_logo_recreations

Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.

fernandez_jewelers_business_cards

After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.

fernandez_jewelers_screenprint_tshirts

Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.

fernandez_jewelers_website

We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…

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Mojado Grill Logo Design

The principals of “Mojado Grill” commissioned Republic Design Company for the design and creation of thee “Mojado Grill by Chef Geno Bahena” logo, identity, brand…

Mojado Grill by Chef Geno Bahena logo/identity

Mojado Grill by Chef Geno Bahena is a brand new Mexican cuisine restaurant located inside the Pacific View Mall, at 3301 E. Main Street Unit 2590., Ventura, CA 93003. First, some background on one of it’s enigmatic owners and lead Chef, Mr. Geno Bahena...

Chef Geno Bahena

Chef Geno Bahena is a Mexican Culinary Advisor responsible for the opening of over a dozen restaurants in the Chicago area. “Geno” specializes in cooking classes, menu consulting, catering, food styling, cookbooks, Mexican kitchen layouts, culinary research for TV programs and restaurant start-ups. Mojado Grill is Chef Geno Bahena’s first offering on the West Coast, and currently helms the kitchen at La Costa Mission Restaurant in Malibu, CA.

For more information on Chef Geno Bahena, please visit:

www.GenoBahena.com

Some important design parameters, were that we were to use a nice, easily-readable, script-stylized font for both the name of the restaurant, as-well-as, “by Chef Geno Bahena,” title. We were also given “carte blanche,” to come-up-with and infuse what we believed an appropriate representation of not only “Mojado (aka “wet,” in spanish), “Grill” (flame + yellow-to-red color gradient with brushed aluminum texture). The result, was/is the following:

Mojado Grill by Chef Geno Bahena, “fonts employed”

After principals fell in-love with their logo, we then created 4-different variations which include:

1. Full-color logo,
2. Grey-scale logo,
3. Black with white background logo, and
4. White with black background logo,

each saved in:

1. Adobe Illustrator File (.ai),
2. Portable Document Format File (.pdf),
3. Jpeg File (.jpg), and
4. Ping File (.png).

Mojado Grill by Chef Geno Bahena logo variations

Mojado Grill by Chef Geno Bahena file formats

Finally, we coupled everything with a critical document that contains instructions + information we call thee “Logo/Style-Guide.” This document explains what each file type is used for, including CMYK + HEX# color-guard, gradient strokes, and textures employed.

Mojado Grill by Chef Geno Bahena Logo/Sytle-Guide

Special thanks to Mike Sanchez of Coastal Architects for the awesome referral…