Alejandro Menchaca of the Law Offices of Alejandro Menchaca commissioned Republic Design Company for the design, implementation and production of his Law Offices of Alejandro Menchaca Logo, Brand, Identity Design and Business Cards:
Alejandro Menchaca requested we develop a series of logo design concepts centered in-and-around his initials, “A.M..” He also requested we use Stanford(‘s) and University of Southern California’s color guard(‘s) as these are both his Alma Mater(‘s). Below are Three (3) rounds of logo design explorations we created for Alejandro. The final logo design featured above encapsulated the look, feel, and essence Alejandro was aiming for. The ‘slash’ between the letter ‘A’ and letter ‘M’ inside Alejandro Menchaca’s initials, represents ‘division and conflict’. ‘A/M’ (Alejandro / Menchaca) ‘is the bridge to resolve it.’
After our client selected the featured logo design, we then proceeded in created the Law Offices of Alejandro Menchaca Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We expanded the logo/brand/identity of the Law Offices of Alejandro Menchaca logo into the design of Alejandro’s Business Cards. Important to Alejandro in the design of his business cards, was the inclusion of his 3 law offices: Beverly Hills, South Pasadena, and Newport Beach. We placed his newly created logo/brand/identity on the front; along with the cities in which his 3 law offices are located in as the main focal point(‘s). On the opposite side, we put Alejandro’s full-name, title, office addresses and contact info.
more info here
Many thanks to Alejandro Menchaca for the opportunity to be of assistance.
Republic Design Company 