The principals of the Q Club Oxnard commissioned REPUBLIC Design Company for the design, implementation and production of not just another business card; but a carefully-crafted/multi-faceted marketing piece…
First, a little background…
The Q Club Oxnard is a full-service billiards, bar-and-grill, sports lounge, that has been a staple in Oxnard and the Ventura County area for many, many years. To best exemplify Q Club Oxnard and capture it’s “essence,” one can-NO! -One must draw the comparison between it, and the hit 80’s T.V. sit-com, “CHEERS” (featuring Ted Danza, Kristie Alley, Shelley Long, Kelsey Grammer [to name a few] and various other beloved actors/characters). Q Club Oxnard, just like “CHEERS” magically capture an essence and camaraderie that was (then) and is (now) best summed-up by the now-infamous quote:
“where everybody knows your name…”
Simply-put, The Q Club Oxnard is, “home.” A friendly place where ALL are welcome to catch their favorite game on TV, have a drink, play a little bit of pool/billiards. Heck, Q Club Oxnard even comes fully equipped with their very own “Norm (played by then actor George Wendt)!” You have to visit and experience it for yourself…
Republic Design Company was called upon to strategize, delineate, and stream-line Q Club Oxnard’s core competencies into the 8 following categories:
1. Delicious Grill Menu | 2. Fully Stocked Bar: 16 beers on Tap & Mixed Drinks! | 3. Party + Catering Facilities for all Occasions | 4. 3 x 16 ft. Mega-Screens + Flat Screens Throughout | 5. Live Music, DJ’s, Karaoke, Bands, & Dancing | 6. All Sports Packages: UFC, HBO, PPV, Boxing, FOX Deportes, Soccer (futbol) | 7. Pool and Pool Leagues plus Billiards and Billiard Accessories | 8. “Lunch Power Hour” Specials
Coupled with recurring/subliminal messages on-top of imaginary green-felt background of pool table, was, of-course the Q Club Oxnard logo and contact information, hours, and facebook web address:
Q Club Oxnard
2362 N. Oxnard Blvd., Oxnard, CA 93036 | (805) 278-1231
MON – FRI: 11AM – 2AM | SAT – SUN: 12PM – 2AM
Instead of creating individual/personalized business cards for each employee of the Q club Oxnard; we designed the marketing collateral piece in such a way that not only can existing and perspective employees of the Q Club Oxnard could write their names onto, but key friends-and-family of the Q Club Oxnard (or whomever management would like to grant access to) can “write their name” directly to the left of “says…” with a pen or Sharpie…
“The Q is for YOU!”
The back of this marketing collateral piece is designed with the objective of increasing the Q Club Oxnard’s email database with the allure of not only a 25% discount off your next purchase*, but the ongoing inclusion of special offers that are going to be made available exclusively to email database subscribers!
“Come In” | “Make New Friends” | “Have Fun”
*Offer expires 45 days from (__/__/__) | *Fill-out this business card, submit to cashier at time of purchase, recieve 25% OFF your bill | *Limit one per person/per purchase. Certain exclusions may apply. See management for details
*This special offer can NOT be duplicated or replicated off this or any website.
Republic Design Company 