First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…
Fernandez Jewelers commissioned Republic Design Company for the design, implementation, and production of the following marketing collateral pieces:
2. Business Card
Fernandez Jewelers is located inside the CenterPoint Mall in Oxnard, California. They offer a vast array of products and services. Whether it’s a treat, a necessity, or for a special occasion, Fernandez Jewelers has got you covered…
Fernandez Jewelers doesn’t just “sell” jewelry, they also buy gold and silver. As the poster above and below denote, “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER.” They asked we create a bold 23″ x 29″ poster(‘s) to remind current and perspective mall patrons of this service.
With just a week in public view, we are happy to report that the “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER,” poster(‘s) have produced a noticeable increase in foot-traffic, (According to Fernandez Jewelers management).
We also designed some sharp business cards for the Fernandez Jewelers staff. The imagery employed for the front and back of business card was strategic. The front of business card is supposed to convey a loving feeling and exemplify Fernandez Jewelers’ focus of/on engagement rings. The back of business card is supposed to showcase their expansive array of different types of jewelry offerings.
2689 Saviers Road
Oxnard, CA 93033
Phone: (805) 240-1717