First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…
First, as the name of the company evokes, “101 Roofing & Construction,” draws a strong affinity to thee 101 freeway; which runs throughout/connects it’s service area of Los Angeles, Ventura, and Santa Barbara Counties. As-such, we wanted to combine visual similarities of “roofing and/or roofs,” along with the iconic 101 freeway shield. The following are 5 design comps/variations we originally came-up-with…
After client selected logo/identity (at top of this wordpress entry), we then proceeded to create an online presence as featured at http://www.101Roofing.com.
Client specified that they wanted to be featured on a vast array of popular social media platforms, (facebook, twitter, google+, tumblr, pintrest, linkedin, instagram). We created custom buttons+links for previous/current/perspective clients to add/follow/be-friend 101 Roofing & Construction, “all over the place, (so-to-speak).”
Concurrently, in the natural course of design discovery, we wanted to continue to include iconic visuals associated with 101 Freeway crest, now infused with it’s “Roofing & Construction” aesthetics. The result is a “Ventura Freeway-esque” inspired adornment, complete with iconic green freeway signs, freeway trussing, whimsical palm trees/shrubbery, light-posts, and blue skies…
Client also wanted to address ambiguity of service area. As such, we created a semi-topographical map of the Los Angeles, Ventura, and Santa Barbara Counties area and listed every single city in their “Service Area.”
Last, we silk-screen-printed some long-sleeve t-shirts for the 101 Roofing & Construction Staff:
Thanks to 101 Roofing & Construction for the opportunity to assist in the (re)design, (re)production, and implementation of all marketing collateral. Looking forward to future opportunities to work together on mutually beneficial projects…
Melanie Baldonado had already identified her “online voice,” which is one of the most tedious obstacles to initiate. She was already present on various social media platforms like facebook, twitter, and google+. This puts her ahead of the game because she was already laying-down the ground-work for her “online presence.” Melanie Baldonado had also already begun a series of hilarious youtube videos. As the world knows, the Search Engine Optimization (S.E.O.), potential/capabilities of online video are astronomical.
So it seems like Melanie Baldonado was doing pretty good on her own. For all the reasons mentioned above, (and then some), Melanie Baldonado was doing GREAT as a matter of fact. From an online perspective, Melanie Baldonado was “All Over The Net…” At this point, your probably wondering, “Why hire Republic Design Company?” Answer: “Bring It All Home…”
The objective of http://www.MelanieBaldonado.com, was to create a centralized location for her audience to learn about Melanie Baldonado and engage across all of her ongoing platforms. Perhaps a fan see’s her perform comedy somewhere, but didn’t realize she was also an Actress. Perhaps a talent agent is interested in seeing and learning more about Melanie Baldonado? For all of these reasons, (and more), a website made more-and-more sense.
After developing the website creative brief, we asked Melanie Baldonado to give us any-and-all photography she felt best represented her. Fortunate for Republic Design Company, Melanie Baldonado ‘isn’t hard to look at…’ She made the job of creating and developing the visual presence of http://www.MelanieBaldonado.com very easy… We began by editing and cropping some great, high-resolution images, putting her name in thee proverbial “Big Lights,” and sparsely spreading her images throughout. The result is the main Melanie Baldonado main header also found throughout most all her different social media platforms.
To add a little variety to the norm heading titles, we organized and labeled her website heading’s with funny titles like, “Du-Jour, 411, Stalk, Watch, Pix, and Holler.” We instituted a blog, contact section, stalk her across a myriad of social media platforms and highlighted her Performance Calendar and Instagram pictures at bottom of each page of her website.
We’re very happy and thankful for the opportunity to assist Melanie Baldonado on this project.
The principals of the Q Club Oxnard commissioned REPUBLIC Design Company for the design, implementation and production of not just another business card; but a carefully-crafted/multi-faceted marketing piece…
First, a little background…
The Q Club Oxnard is a full-service billiards, bar-and-grill, sports lounge, that has been a staple in Oxnard and the Ventura County area for many, many years. To best exemplify Q Club Oxnard and capture it’s “essence,” one can-NO! -One must draw the comparison between it, and the hit 80’s T.V. sit-com, “CHEERS” (featuring Ted Danza, Kristie Alley, Shelley Long, Kelsey Grammer [to name a few] and various other beloved actors/characters). Q Club Oxnard, just like “CHEERS” magically capture an essence and camaraderie that was (then) and is (now) best summed-up by the now-infamous quote:
“where everybody knows your name…”
Simply-put, The Q Club Oxnard is, “home.” A friendly place where ALL are welcome to catch their favorite game on TV, have a drink, play a little bit of pool/billiards. Heck, Q Club Oxnard even comes fully equipped with their very own “Norm (played by then actor George Wendt)!” You have to visit and experience it for yourself…
Republic Design Company was called upon to strategize, delineate, and stream-line Q Club Oxnard’s core competencies into the 8 following categories:
1. Delicious Grill Menu | 2. Fully Stocked Bar: 16 beers on Tap & Mixed Drinks! | 3. Party + Catering Facilities for all Occasions | 4. 3 x 16 ft. Mega-Screens + Flat Screens Throughout | 5. Live Music, DJ’s, Karaoke, Bands, & Dancing | 6. All Sports Packages: UFC, HBO, PPV, Boxing, FOX Deportes, Soccer (futbol) | 7. Pool and Pool Leagues plus Billiards and Billiard Accessories | 8. “Lunch Power Hour” Specials
Coupled with recurring/subliminal messages on-top of imaginary green-felt background of pool table, was, of-course the Q Club Oxnard logo and contact information, hours, and facebook web address:
Q Club Oxnard
2362 N. Oxnard Blvd., Oxnard, CA 93036 | (805) 278-1231
Instead of creating individual/personalized business cards for each employee of the Q club Oxnard; we designed the marketing collateral piece in such a way that not only can existing and perspective employees of the Q Club Oxnard could write their names onto, but key friends-and-family of the Q Club Oxnard (or whomever management would like to grant access to) can “write their name” directly to the left of “says…” with a pen or Sharpie…
“The Q is for YOU!”
The back of this marketing collateral piece is designed with the objective of increasing the Q Club Oxnard’s email database with the allure of not only a 25% discount off your next purchase*, but the ongoing inclusion of special offers that are going to be made available exclusively to email database subscribers!
“Come In” | “Make New Friends” | “Have Fun”
*Offer expires 45 days from (__/__/__) | *Fill-out this business card, submit to cashier at time of purchase, recieve 25% OFF your bill | *Limit one per person/per purchase. Certain exclusions may apply. See management for details
*This special offer can NOT be duplicated or replicated off this or any website.
Jose Alvizar, Principal of Chacmool Studio, commissioned Republic Design Company for the design, implementation, and production of the following elements:
2. Tumblr Account
3. Social Media configuration
Jose wanted to create a postcard/flyer that would exemplify a small sampling of his diverse body of work and “tattoo mediums”, like: ‘Color Realism’, ‘Black & Gray’, ‘Portraits’, ‘Bio-Mechanical’, and ‘American Traditional’ (to name a few)… Some tattoo style ‘trends’ don’t officially have (a) name(‘s) yet. As such, they are pictured in the postcard/flyer.
In talking with Jose during the development of his postcard/flyer, we learned that he’s been looking to establish a web presence beyond that of his Facebook page. “Due to popular demand” (quite literally actually), we explained the benefits of owning, managing and creating a Tumblr account: http://chacmoolstudio.tumblr.com/:
BUT… We didn’t stop there!
(Due to it’s overwhelming popularity), we also created an ‘Instagram‘ account for several reasons; the most important of them being…
…Instead of taking advantage of 1 great social medium, we made it possible for Jose to take advantage of 3 social media platforms.
“How”, do you ask?
The answer is simple…
The beauty of these awesome Social Medium’s is that they make it a ‘piece-of-cake’ to make them talk to one-another! Simply put, whatever Jose posts on his Instagram account, will automatically post to his Tumblr account, which will automatically post into his Facebook account…