Araceli Ramirez, MS, LMFT, commissioned Republic Design Company for the design, implementation and production of the Hope Of All Hearts Marriage Family Counseling Center Logo, Brand, Identity Design and Business Cards.
Araceli Ramirez was ‘ahead-of-the-game‘ by not only providing a detailed design brief of her vision for the Hope Of All Hearts Marriage Family Counseling Center Logo, but she also provided a sketch of what she had in-mind:
The original sketch has several key elements that were necessary to incorporate into the logo. The outline/silhouette of the horse was one key element as Hope Of All Hearts Marriage Family Counseling Center incorporates equine assisted psychotherapy. There is also a custom monogram with the letters “A.R.” that represent Araceli Ramirez’s initials. Last subtle detail are the 7 bars protruding from the back of the neck of the horses silhouette which is representative of immediate family members.
A series of logo design variations were explored and through the natural course of the design process; new possibilities were discovered and incorporated into the final design.
After our client selected the featured logo design, we then proceeded in creating the Hope Of All Hearts Marriage Family Counseling Center Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We expanded the newly created logo/identity of the Hope of All Hearts Marriage Family Counseling Center into the design of Araceli Ramirez’s business cards. All pertinent contact information was laid-out with corresponding custom icons on one side. Monogrammed initials are accompanied with her core value offering(‘s), “Individual, Family, Couples, Group Counseling • Equine Assisted Psychotherapy & Personal Development,” on the other side of business cards.
Many thanks to Araceli Ramirez for the opportunity to be of assistance.
Republic Design Company 