Ventura Family Fun Fest

RE/MAX Gold Coast Realtors of Ventura County, California, commissioned Republic Design Company as the official design consultants for the 1st Annual “Ventura County Fun Fest;” a benefit for Children’s Miracle Network Hospitals event.

Republic was asked to create an original logo/identity that encompassed a feeling relating to (the end of) the month of October. What better iconic figure/symbol than the classic “pumpkin” to serve as the backdrop/anchor to the overall visual presentation of Ventura Family Fun Fest? We then decided to wrap a red ribbon 3 times around the exterior of the pumpkin to highlight the title sponsor, (REMAX), the name of the event (Ventura Family Fun Fest), and for whom the benefit of this event is/(was) for, (Children’s Miracle Network Hospitals). The finishing touch was the inclusion of what we refer to as the “end-tails” in which the top-right-hand end-tail denotes “1st Annual,” and bottom-left-hand end-tail denotes “5K/1K.”

Ventura Family Fun Fest Logo Color

Ventura Family Fun Fest Logo Grayscale

Ventura Family Fun Fest Logo Sketch

Next, we were asked to create a series of marketing collateral pieces for a variety of applications, including (in no particular order):

1. Wine Glasses
2. Children’s Press-On Mock Tattoo’s
3. Aluminum Water-Bottles
4. E-Mail Flyer (or E-Flyer)
5. Facebook Event Page Image
6. Website Banner
7. Ventura Family Fun Fest 4″x6″ Postcard
8. Ventura Family Fun Fest 8″x10″ Flyer
9. Ventura Family Fun Fest 11″x17″ Poster
10. Ventura Family Fun Fest T-Shirt

Ventura Family Fun Fest: Postcard, Flyer, Poster

Ventura Family Fun Fest: Poster

Ventura Family Fun Fest: T-Shirt Comp

Ventura Family Fun Fest: T-Shirt

Ventura Family Fun Fest: Water-Bottle

Ventura Family Fun Fest: Wine Glass

Ventura Family Fun Fest Web Banner

Last, but certainly not least, we at Republic Design Company would like to sincerely thank Briana Bouffard, Business Development Director at RE/MAX Gold Coast Realtors, for her generous solicitation of our graphic design services. We look forward to working with Briana next year for the 2nd Annual Ventura Family Fun Fest…

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PADRES Contra El Cáncer | 5K STAND FOR HOPE! | Charity Run/Walk

Republic Design Company is proud to sponsor “Padres Contra El Cáncer, (parents against cancer),” 5K STAND FOR HOPE! Charity Run/Walk taking place Sunday June 24, 2012 at the Pasadena Rose Bowl.

Republic Design Company was called upon not only as a sponsor, but (asked) to “join-the-team.” The teams name? “LOS UNICORNIOS MITICOS DE CUAUHTEMOC, (the mythical Unicorns of Cuauhtemoc)” We’re not completely sure how the team name arose, but, Republic Design Company has never been one to “back down” from a design challenge…

First, a little background on this amazing charity…

Mission

PADRES Contra El Cáncer is an organization dedicated to improving the quality of life for children with cancer and their families.  While primarily oriented to the Latino community, PADRES’ programs, activities and services benefit childhood cancer patients and their families from all ethnic and economic backgrounds so that NO FAMILY IS TURNED AWAY and all services are FREE.

Purpose

Founded in 1985, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as effective methods for their treatment. Located at Childrens Hospital Los Angeles, PADRES currently remains the only Latino organization of its kind operating within the United States. PADRES’ unique and inclusive program model is premised upon the delivery of a health and education curriculum designed to be culturally-relevant, family-centered and community-based. To learn more about PADRES’ life-saving mission, please visit www.IAmHOPE.org.

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To cut straight to the crux of the design dilemma; “How to marry the team name with the focus of the charity?” The solution:

“‘Temo‘, the Unicorn/Piñata“

It was a natural progression to implement Temo not only as the quasi-mascot, but also have it exist as the logo/identity of our team. Why, you ask? Because it’s all about the children! It’s about helping families in need. If nothing else, Temo serves as a symbol of celebration and hope to these kids of need…

Los Unicornios Miticos De Cuauhtemoc "Team Buttons"

After Team/(or rather), “Equipo,’ ‘Los Unicornios Miticos De Cuauhtemoc” fell in-love with their new logo/identity, Republic Design Company created social media artwork for team-members to implement on their social media platforms, (namely, Facebook and Twitter featured below). We then created buttons (or button-pins) for each team member to wear ‘around-the-office’. The focus of the buttons is to incite conversation amongst co-workers and friends in the hopes to increase memberships and, ultimately, increase donation monies.

Los Unicornios Miticos De Cuauhtemoc "Official Logo"

Los Unicornios Miticos De Cuauhtemoc "Facebook Cover"

Los Unicornios Miticos De Cuauhtemoc "Twitter Background"

As Equipo Los Unicornios Miticos De Cuauhtemoc increases in number, so does the t-shirt order we are currently comprising. Below is the tentative t-shirt design Republic Design Company has slated:

Los Unicornios Miticos De Cuauhtemoc "T-Shirt Design" (tentative)

The following is a video put together from last year’s festivities.

Republic Design Company would like to sincerely thank Equipo Los Unicornios Miticos De Cuauhtemoc for there generous acceptance of said logo/identity and related marketing collateral elements. Looking forward to increased membership, increased monies raised, a great turn-out, and us all have a great time for a very worthy cause…