CABEC (California Association of Building Energy Consultants) commissioned Republic Design Company for the design and implementation of the CABEC 2023 Conference “Something to Crow About” Logo Design.
This years CABEC Conference is set to take place in Cambria, California at the beautiful Cambria Pines Lodge. This coastal city is host to a October-month-long celebration aptly titled, “Cambria Scarecrow Festival.” It’s the celebration of, (you guessed it), Scarecrows, their creative decoration, with contests, events and much, much more.
We were tasked with incorporating all these design elements together; starting with the iconic coastal scapes of the central coasts’ shore-cliff’s, pine-tree’s (plus area-appropriate foliage), and vast Pacific Ocean views that Cambria is known for. Being that the conference takes place during the height of Cambria’s Scarecrow Festival, in-conjunction with CABEC’s 2023 Conference tag-line, “Something to Crow About;” our early design iterations included scarecrows and crows. The ‘Scary Crow’ ended up being the winning and final design…
After our clients selected the featured logo design, we then proceeded in creating the CABEC 2023 Conference Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
Next up is a series of marketing collateral and design elements like prospectus and program to reach new and existing sponsors and patrons alike.
Special thanks to CABEC for your continued trust in bringing these visuals (and more) to fruition…
Republic Design Company 