The Principals of Fernandez Jewelers commissioned Republic Design Company for the design, production, and implementation of their Business Cards, Screenprint T-Shirts, and Website.
First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
fernandez_jewelers_logo_recreations
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
fernandez_jewelers_business_cards
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
fernandez_jewelers_screenprint_tshirts
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
fernandez_jewelers_website
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…
Fortunate for us, our client had a clear vision of what they wanted their logo to look like. They provided the following sketches and we drafted a few options for them to choose from.
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
ventura_hearing_aid_center_logo_style-guide
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
ventura_hearing_aid_center_logo_file_types
Next, we were asked to design and layout the Ventura Hearing Aid Center letterhead, hearing questionnaire, and purchase agreement. They gave us a guide (old forms to be precise), to model aforementioned forms after.
VC Property Brothers is co-op of brothers Enrique and Daniel Montaño who are both Realtors ® at RE/MAX Gold Coast Realtors in Ventura, CA. It is a take on thee popular HGTV show “Property Brothers,” where twin brothers Jonathan and Drew Scott aim to help couples find fixer-uppers and transform them into their dream homes. Similarly, the “VC Property Brothers,” aim to do the same, in the Ventura County market.
To start. The VC Property Brothers asked we create a logo for them, that encapsulated who they were/their essence so-to-speak. After several design variations, we quite literally took the silhouette of their main, combined, profile picture, that their existing and future marketing campaign was going to be centered around; and use that as the foundation of their logo design. It is set inside a simplified house silhouette that doubles for an “up” arrow, signifying upward mobility and prosperity both, for them and for their clients they humbly serve. Lastly, we made sure to include the VC Property Brothers title inside the logo design, surrounding the perimeter of the logo, in a circular fashion.
VC Property Brothers Enrique and Daniel Montaño
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
VC Property Brothers Logo Style-Guide
Next, it was time to move onto the design and production of their business cards. The business cards production needed to complement the ‘dapper’ look-and-feel of Enrique and Daniel Montaño’s profile picture. They opted for a 16 point card stock with silk-laminate look-and-feel, along with spot UV gloss on certain portions of the graphics of the business cards. Included with all pertinent contact information, membership associations, charitable causes, and facebook + twitter links; the cards came-out great…
VC Property Brothers Business Cards
After designing and producing their business cards, it was time to start designing and producing the VC Property Brothers website, www.VCPropertyBrothers.com. We have incredible photography of Enrique and Daniel Montaño. We have a strong logo/identity/brand design already set in place. Now it was time to pool all these element, online…
We built the VC Property Brothers website on WordPress.com. We at Republic Design Company love working in wordpress because, “IT’S FREE!” Only fee our clients have to pay is the annual domain name purchase (which runs approximately $15.ºº on GoDaddy or WordPress).
The VC Property Brothers website comes fully equipped with feature video, contact page, client testimonials, instagram and facebook links. But it doesn’t stop there! One of the most robust features on the VC Property Website is the integration of the sophisticated home-search service option, IDX…
IDX/MLS Home Search
IDX(Internet Data Exchange) is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
NOW, anyone interested in searching for properties for sale in the Ventura County area (and beyond), can go to VC Property Brothers website, and serach from a comprehsevie list of available listings!
BONUS:
Along with the aforementioned marketing collateral, Enrique and Daniel casually inquired if we could design their vehicles back windshield graphics. We at Republic Design Company were more-than-happy to oblige. We designed the perforated vinyl graphics and installed them to their vehicles, respectively.
VC Property Brothers perforated vinyl
We’d like to sincerely thank Enrique and Daniel Montaño for the opportunity to assist them with their Marketing needs…
Aut2Run is a 5k/10k/’Fun-K’, fundraiser event hosted by the Autism Society of Ventura County. This worthy cause and noble organization supports individuals with Autism and their families with resources and referrals in the Ventura County area of California; (a chapter of the Autism Society of America).
Our clients supplied us with some great ideas for our design direction:
They asked we incorporate Autism’s “Puzzle” theme, along with elements from the “Star Wars” movies into the design of their T-Shirts. We downloaded the “Stars Jedi font” and laid-out the “Eden’s Storm Troopers” title first. Then, we were asked to design a “Storm Trooper helmet” and somehow infuse “puzzle pieces” into the helmet. NO PROBLEM! Next, we were asked to design crossing “light-sabers” along with complimentary positive reinforcement messages on front and back.
Aut2Run 5k/10K/’Fun K’ takes place April 17. Again, we’d like to thank “Eden’s Storm Troopers,” for the opportunity to assist on such a note-worthy cause…
When it comes to ‘Custom T-Shirt Screen-Printing Design’ the options are seemingly endless. That is why we at Republic Design Company have put together this simple ad-campaign to give current and perspective clients an idea of costs. We hope that you find this informative and invite you to contact us for any-and-all design projects you may have on the horizon.
Screen-Printing is just one segment of our business. We work in all platforms, including, graphic design for websites, printing, and promotional products. Visit us on-line at www.republicdesigncompany.com for a preview of the work we’ve been privileged to accumulate over the past seven years. We enjoy working with our clients, as-much-as they love getting great results…
Real Estate Listing Specialist, Ricardo Salazar, asked we design and create a marketing piece he could use to reach-out to current and perspective home buyers and sellers. The beauty of this marketing piece is that it functions both when making face-to-face contact with current and perspective clients, as-well-as, when not making face-to-face contact. Simply put, ‘if nobody’s home, leave a door-hanger’. The door hangers accentuate Ricardo and his “Dream Team’s” strengths, accomplishments, well-wishes, services-offered, along-with ‘success stories’ of recent listings (like www.660cortecorridacamarillo.com) and all pertinent contact info.
Everyone loves Mac products in-part because of their clean design. Now your business cards can have that same clean design inspiration. Fully customizable. Choose your favorite ‘screen-saver’. Adjust your contact info the way you like. The opportunities are endless.
