In light of the Washington Nationals World Series Championship victory last night; I thought I’d share this recent logo design I re-imagined for my barber Ruben Soriano (ig: @barber_gang3) of Whoskie’s Barbershop in South El Monte, CA.
whoskies_barbershop_w_logo
The premise was to employ the iconic “W” of the center of the Washington Nationals logo and mold fonts to work with and around the “W,” as-well-as use the same color scheme as it’s predecessor.
whoskies_barbershop_customized_logo_lettering
The “W” is also used as a common counter-culture reference to “West Side,” or “West Coast,” most famously popularized by Westside Connection and other Hip-Hop artist of the time. This, in conjunction with the name of “Whoskies Barbershop,” makes for an amalgamation of similar tastes and shared design livery.
Dj Swift wanted to change the type-font of his previous logo up a bit to a cursive-script font style that embodied a classic baseball inspired design; along with the inclusion of his website on the underlying ribbon below his Dj Swift name. We then created ‘grooves’, similar to that found on a vinyl record, along with the city-scape cut into the bottom-half of the record.
After our client approved the featured logo design, we then proceeded in the creation of the Dj Swift Music Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
Dj Swift Music Logo Style-Guide
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
Dj Swift Music Logo File Formats
We then screen-printed t-shirts for Dj Swift onto heather gray shirts.
Dj Swift Music Screen-Printed T-Shirts
Many Thanks to Dj Swift for the opportunity to be of assistance.
VC Property Brothers is co-op of brothers Enrique and Daniel Montaño who are both Realtors ® at RE/MAX Gold Coast Realtors in Ventura, CA. It is a take on thee popular HGTV show “Property Brothers,” where twin brothers Jonathan and Drew Scott aim to help couples find fixer-uppers and transform them into their dream homes. Similarly, the “VC Property Brothers,” aim to do the same, in the Ventura County market.
To start. The VC Property Brothers asked we create a logo for them, that encapsulated who they were/their essence so-to-speak. After several design variations, we quite literally took the silhouette of their main, combined, profile picture, that their existing and future marketing campaign was going to be centered around; and use that as the foundation of their logo design. It is set inside a simplified house silhouette that doubles for an “up” arrow, signifying upward mobility and prosperity both, for them and for their clients they humbly serve. Lastly, we made sure to include the VC Property Brothers title inside the logo design, surrounding the perimeter of the logo, in a circular fashion.
VC Property Brothers Enrique and Daniel Montaño
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
VC Property Brothers Logo Style-Guide
Next, it was time to move onto the design and production of their business cards. The business cards production needed to complement the ‘dapper’ look-and-feel of Enrique and Daniel Montaño’s profile picture. They opted for a 16 point card stock with silk-laminate look-and-feel, along with spot UV gloss on certain portions of the graphics of the business cards. Included with all pertinent contact information, membership associations, charitable causes, and facebook + twitter links; the cards came-out great…
VC Property Brothers Business Cards
After designing and producing their business cards, it was time to start designing and producing the VC Property Brothers website, www.VCPropertyBrothers.com. We have incredible photography of Enrique and Daniel Montaño. We have a strong logo/identity/brand design already set in place. Now it was time to pool all these element, online…
We built the VC Property Brothers website on WordPress.com. We at Republic Design Company love working in wordpress because, “IT’S FREE!” Only fee our clients have to pay is the annual domain name purchase (which runs approximately $15.ºº on GoDaddy or WordPress).
The VC Property Brothers website comes fully equipped with feature video, contact page, client testimonials, instagram and facebook links. But it doesn’t stop there! One of the most robust features on the VC Property Website is the integration of the sophisticated home-search service option, IDX…
IDX/MLS Home Search
IDX(Internet Data Exchange) is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
NOW, anyone interested in searching for properties for sale in the Ventura County area (and beyond), can go to VC Property Brothers website, and serach from a comprehsevie list of available listings!
BONUS:
Along with the aforementioned marketing collateral, Enrique and Daniel casually inquired if we could design their vehicles back windshield graphics. We at Republic Design Company were more-than-happy to oblige. We designed the perforated vinyl graphics and installed them to their vehicles, respectively.
VC Property Brothers perforated vinyl
We’d like to sincerely thank Enrique and Daniel Montaño for the opportunity to assist them with their Marketing needs…
Aut2Run is a 5k/10k/’Fun-K’, fundraiser event hosted by the Autism Society of Ventura County. This worthy cause and noble organization supports individuals with Autism and their families with resources and referrals in the Ventura County area of California; (a chapter of the Autism Society of America).
Our clients supplied us with some great ideas for our design direction:
They asked we incorporate Autism’s “Puzzle” theme, along with elements from the “Star Wars” movies into the design of their T-Shirts. We downloaded the “Stars Jedi font” and laid-out the “Eden’s Storm Troopers” title first. Then, we were asked to design a “Storm Trooper helmet” and somehow infuse “puzzle pieces” into the helmet. NO PROBLEM! Next, we were asked to design crossing “light-sabers” along with complimentary positive reinforcement messages on front and back.
Aut2Run 5k/10K/’Fun K’ takes place April 17. Again, we’d like to thank “Eden’s Storm Troopers,” for the opportunity to assist on such a note-worthy cause…
Everyone loves Mac products in-part because of their clean design. Now your business cards can have that same clean design inspiration. Fully customizable. Choose your favorite ‘screen-saver’. Adjust your contact info the way you like. The opportunities are endless.
We’d like to give a ‘big shout-out’, to the good folks over at Republic Design Company for the design and implementation of our brand-spanking-new Energy Code Services (ECS) business cards, logo/brand/identity, and company website. Their pragmatic approach to design taught us a great deal about how to effectively use our logo across various mediums, platforms, and collateral. It’s a partnership we hope to foster for years to come.
The principals of “Mojado Grill” commissioned Republic Design Company for the design and creation of thee “Mojado Grill by Chef Geno Bahena” logo, identity, brand…
Chef Geno Bahena is a Mexican Culinary Advisor responsible for the opening of over a dozen restaurants in the Chicago area. “Geno” specializes in cooking classes, menu consulting, catering, food styling, cookbooks, Mexican kitchen layouts, culinary research for TV programs and restaurant start-ups. Mojado Grill is Chef Geno Bahena’s first offering on the West Coast, and currently helms the kitchen at La Costa Mission Restaurant in Malibu, CA.
For more information on Chef Geno Bahena, please visit:
Some important design parameters, were that we were to use a nice, easily-readable, script-stylized font for both the name of the restaurant, as-well-as, “by Chef Geno Bahena,” title. We were also given “carte blanche,” to come-up-with and infuse what we believed an appropriate representation of not only “Mojado (aka “wet,” in spanish), “Grill” (flame + yellow-to-red color gradient with brushed aluminum texture). The result, was/is the following:
Mojado Grill by Chef Geno Bahena, “fonts employed”
After principals fell in-love with their logo, we then created 4-different variations which include:
1. Full-color logo,
2. Grey-scale logo,
3. Black with white background logo, and
4. White with black background logo,
each saved in:
1. Adobe Illustrator File (.ai),
2. Portable Document Format File (.pdf),
3. Jpeg File (.jpg), and
4. Ping File (.png).
Mojado Grill by Chef Geno Bahena logo variationsMojado Grill by Chef Geno Bahena file formats
Finally, we coupled everything with a critical document that contains instructions + information we call thee “Logo/Style-Guide.” This document explains what each file type is used for, including CMYK + HEX# color-guard, gradient strokes, and textures employed.
