In light of the Washington Nationals World Series Championship victory last night; I thought I’d share this recent logo design I re-imagined for my barber Ruben Soriano (ig: @barber_gang3) of Whoskie’s Barbershop in South El Monte, CA.
whoskies_barbershop_w_logo
The premise was to employ the iconic “W” of the center of the Washington Nationals logo and mold fonts to work with and around the “W,” as-well-as use the same color scheme as it’s predecessor.
whoskies_barbershop_customized_logo_lettering
The “W” is also used as a common counter-culture reference to “West Side,” or “West Coast,” most famously popularized by Westside Connection and other Hip-Hop artist of the time. This, in conjunction with the name of “Whoskies Barbershop,” makes for an amalgamation of similar tastes and shared design livery.
Dj Swift wanted to change the type-font of his previous logo up a bit to a cursive-script font style that embodied a classic baseball inspired design; along with the inclusion of his website on the underlying ribbon below his Dj Swift name. We then created ‘grooves’, similar to that found on a vinyl record, along with the city-scape cut into the bottom-half of the record.
After our client approved the featured logo design, we then proceeded in the creation of the Dj Swift Music Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
Dj Swift Music Logo Style-Guide
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
Dj Swift Music Logo File Formats
We then screen-printed t-shirts for Dj Swift onto heather gray shirts.
Dj Swift Music Screen-Printed T-Shirts
Many Thanks to Dj Swift for the opportunity to be of assistance.
VC Property Brothers is co-op of brothers Enrique and Daniel Montaño who are both Realtors ® at RE/MAX Gold Coast Realtors in Ventura, CA. It is a take on thee popular HGTV show “Property Brothers,” where twin brothers Jonathan and Drew Scott aim to help couples find fixer-uppers and transform them into their dream homes. Similarly, the “VC Property Brothers,” aim to do the same, in the Ventura County market.
To start. The VC Property Brothers asked we create a logo for them, that encapsulated who they were/their essence so-to-speak. After several design variations, we quite literally took the silhouette of their main, combined, profile picture, that their existing and future marketing campaign was going to be centered around; and use that as the foundation of their logo design. It is set inside a simplified house silhouette that doubles for an “up” arrow, signifying upward mobility and prosperity both, for them and for their clients they humbly serve. Lastly, we made sure to include the VC Property Brothers title inside the logo design, surrounding the perimeter of the logo, in a circular fashion.
VC Property Brothers Enrique and Daniel Montaño
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
VC Property Brothers Logo Style-Guide
Next, it was time to move onto the design and production of their business cards. The business cards production needed to complement the ‘dapper’ look-and-feel of Enrique and Daniel Montaño’s profile picture. They opted for a 16 point card stock with silk-laminate look-and-feel, along with spot UV gloss on certain portions of the graphics of the business cards. Included with all pertinent contact information, membership associations, charitable causes, and facebook + twitter links; the cards came-out great…
VC Property Brothers Business Cards
After designing and producing their business cards, it was time to start designing and producing the VC Property Brothers website, www.VCPropertyBrothers.com. We have incredible photography of Enrique and Daniel Montaño. We have a strong logo/identity/brand design already set in place. Now it was time to pool all these element, online…
We built the VC Property Brothers website on WordPress.com. We at Republic Design Company love working in wordpress because, “IT’S FREE!” Only fee our clients have to pay is the annual domain name purchase (which runs approximately $15.ºº on GoDaddy or WordPress).
The VC Property Brothers website comes fully equipped with feature video, contact page, client testimonials, instagram and facebook links. But it doesn’t stop there! One of the most robust features on the VC Property Website is the integration of the sophisticated home-search service option, IDX…
IDX/MLS Home Search
IDX(Internet Data Exchange) is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
NOW, anyone interested in searching for properties for sale in the Ventura County area (and beyond), can go to VC Property Brothers website, and serach from a comprehsevie list of available listings!
BONUS:
Along with the aforementioned marketing collateral, Enrique and Daniel casually inquired if we could design their vehicles back windshield graphics. We at Republic Design Company were more-than-happy to oblige. We designed the perforated vinyl graphics and installed them to their vehicles, respectively.
VC Property Brothers perforated vinyl
We’d like to sincerely thank Enrique and Daniel Montaño for the opportunity to assist them with their Marketing needs…
Aut2Run is a 5k/10k/’Fun-K’, fundraiser event hosted by the Autism Society of Ventura County. This worthy cause and noble organization supports individuals with Autism and their families with resources and referrals in the Ventura County area of California; (a chapter of the Autism Society of America).
Our clients supplied us with some great ideas for our design direction:
They asked we incorporate Autism’s “Puzzle” theme, along with elements from the “Star Wars” movies into the design of their T-Shirts. We downloaded the “Stars Jedi font” and laid-out the “Eden’s Storm Troopers” title first. Then, we were asked to design a “Storm Trooper helmet” and somehow infuse “puzzle pieces” into the helmet. NO PROBLEM! Next, we were asked to design crossing “light-sabers” along with complimentary positive reinforcement messages on front and back.
Aut2Run 5k/10K/’Fun K’ takes place April 17. Again, we’d like to thank “Eden’s Storm Troopers,” for the opportunity to assist on such a note-worthy cause…
Everyone loves Mac products in-part because of their clean design. Now your business cards can have that same clean design inspiration. Fully customizable. Choose your favorite ‘screen-saver’. Adjust your contact info the way you like. The opportunities are endless.
We’d like to give a ‘big shout-out’, to the good folks over at Republic Design Company for the design and implementation of our brand-spanking-new Energy Code Services (ECS) business cards, logo/brand/identity, and company website. Their pragmatic approach to design taught us a great deal about how to effectively use our logo across various mediums, platforms, and collateral. It’s a partnership we hope to foster for years to come.
The principals of “Mojado Grill” commissioned Republic Design Company for the design and creation of thee “Mojado Grill by Chef Geno Bahena” logo, identity, brand…
Chef Geno Bahena is a Mexican Culinary Advisor responsible for the opening of over a dozen restaurants in the Chicago area. “Geno” specializes in cooking classes, menu consulting, catering, food styling, cookbooks, Mexican kitchen layouts, culinary research for TV programs and restaurant start-ups. Mojado Grill is Chef Geno Bahena’s first offering on the West Coast, and currently helms the kitchen at La Costa Mission Restaurant in Malibu, CA.
For more information on Chef Geno Bahena, please visit:
Some important design parameters, were that we were to use a nice, easily-readable, script-stylized font for both the name of the restaurant, as-well-as, “by Chef Geno Bahena,” title. We were also given “carte blanche,” to come-up-with and infuse what we believed an appropriate representation of not only “Mojado (aka “wet,” in spanish), “Grill” (flame + yellow-to-red color gradient with brushed aluminum texture). The result, was/is the following:
Mojado Grill by Chef Geno Bahena, “fonts employed”
After principals fell in-love with their logo, we then created 4-different variations which include:
1. Full-color logo,
2. Grey-scale logo,
3. Black with white background logo, and
4. White with black background logo,
each saved in:
1. Adobe Illustrator File (.ai),
2. Portable Document Format File (.pdf),
3. Jpeg File (.jpg), and
4. Ping File (.png).
Mojado Grill by Chef Geno Bahena logo variationsMojado Grill by Chef Geno Bahena file formats
Finally, we coupled everything with a critical document that contains instructions + information we call thee “Logo/Style-Guide.” This document explains what each file type is used for, including CMYK + HEX# color-guard, gradient strokes, and textures employed.
The Z5th Hour commissioned Republic Design Company for the design and implementation of http://www.TheZ5thHour.com website, and also it’s ongoing online presence maintenance.
The Z5th Hour was originally conceived by thee enigmatic artist, dancer, dj, and principal creative, Luis Soto aka “Chauncey Pearls.” With musical influences like Doc Martin (Sub-Level), Marques Wyatt (Deep, LA) and Jason Bentley (KCRW), Chauncey’s primary focus was to bring House Music to Ventura County. It was (and still is), important (to Chauncey) to make the distinction between House Music and it’s over-popularized parent, Electronic Dance Music (EDM). Although House Music fall’s under the EDM umbrella, it’s primary distinction lies within the “feeling” one derives when referring to one or the other. As such, Chauncey’s hell-bent on bringing that “feeling,” of “House Music,” to Ventura County area, (and beyond)…
Luis Soto aka “Chauncey Pearls”
As the name denotes, “The Z5th Hour,” in it’s simplistic form, implies “Time.” In researching various graphical representation of “Time Clock’s,” along with The Z5th Hour futuristic sound based off of Funk + Disco; it seemed like a natural progression to use this retro-digital-styled type-font, as it’s identity + livery.
The Z5th Hour Logo/Identity
With Chauncey’s creative direction, in conjunction with the newly agreed-upon logo/identity; these “All Day, House Music, All Night,” icon’s came about in the natural course of design discovery.
“All Day, House Music, All Night”
I do have to admit… The “Do what makes you happy,” rule applies in this instance because I, too, am a “House Music aficionado.” I listen to this genre music, at length, and The Z5th Hour was pleased with the work rendered. They further commissioned Republic Design Company to continue their “online presence” and advocacy by blogging and aggregating across all their social media platforms. Aside from designing and producing all their marketing collateral (such as event flyers + posters), they also had me blog about new and relevant music, as follows:
We also compiled “Teaser Video’s” (like the one that follows), to promote events on different social media platforms
We are pleased to be The Z5th Hour’s design consultant’s of choice.
Melanie Baldonado had already identified her “online voice,” which is one of the most tedious obstacles to initiate. She was already present on various social media platforms like facebook, twitter, and google+. This puts her ahead of the game because she was already laying-down the ground-work for her “online presence.” Melanie Baldonado had also already begun a series of hilarious youtube videos. As the world knows, the Search Engine Optimization (S.E.O.), potential/capabilities of online video are astronomical.
So it seems like Melanie Baldonado was doing pretty good on her own. For all the reasons mentioned above, (and then some), Melanie Baldonado was doing GREAT as a matter of fact. From an online perspective, Melanie Baldonado was “All Over The Net…” At this point, your probably wondering, “Why hire Republic Design Company?” Answer: “Bring It All Home…”
The objective of http://www.MelanieBaldonado.com, was to create a centralized location for her audience to learn about Melanie Baldonado and engage across all of her ongoing platforms. Perhaps a fan see’s her perform comedy somewhere, but didn’t realize she was also an Actress. Perhaps a talent agent is interested in seeing and learning more about Melanie Baldonado? For all of these reasons, (and more), a website made more-and-more sense.
After developing the website creative brief, we asked Melanie Baldonado to give us any-and-all photography she felt best represented her. Fortunate for Republic Design Company, Melanie Baldonado ‘isn’t hard to look at…’ She made the job of creating and developing the visual presence of http://www.MelanieBaldonado.com very easy… We began by editing and cropping some great, high-resolution images, putting her name in thee proverbial “Big Lights,” and sparsely spreading her images throughout. The result is the main Melanie Baldonado main header also found throughout most all her different social media platforms.
Melanie Baldonado main header
To add a little variety to the norm heading titles, we organized and labeled her website heading’s with funny titles like, “Du-Jour, 411, Stalk, Watch, Pix, and Holler.” We instituted a blog, contact section, stalk her across a myriad of social media platforms and highlighted her Performance Calendar and Instagram pictures at bottom of each page of her website.
We’re very happy and thankful for the opportunity to assist Melanie Baldonado on this project.
David Tovar of Exit Castillo Realty, (independently owned and operated), commissioned Republic Design Company for the design, production, and implementation of the following 3 marketing collateral elements:
Business Cards
Open House ‘Directionals’ (Signs)
“Support At Home,” Poster/Ad Campaign
For his business cards, the objective was simple. We streamlined the formatting of his contact information and removed the background of his profile picture, so that you can only see David Tovar, then maximized his pictures size and placement. David Tovar requested we include a “FREE e-Coupon from Lowe’s Home Improvement,” offer on the backside of his business card (available at: smarturl.it/DavidTovar). Finally, rounding out the backside of his business card, we included all his social media link-icons with the emphasis of his main website: www.DavidTovar.com, “Your Local Home Marketing Specialist.”
David Tovar Business Cards
Next up, we took the same basic design elements from the front-side of David Tovar’s business cards and applied them to his “Open House ‘Directionals’ (coroplast signs).” Although there seems to be a lot less content on these signs, a lot of thought and consideration went into the size and placement of each item.
David Tovar Open House Signs
David Tovar is Indeed, “Your Local Home Marketing Specialist.” He’s donated over $100.ºº to the “Support At Home,” cause “Giving thanks to our active troops, veterans, and their families in the U.S.;” sponsored by The Coffee Bean & Tea Leaf. His generous support has afforded him the opportunity to create and display this Poster/Advertisement at the respective coffee shop, located at 2180 N. Rose Avenue, Oxnard, CA 93030. We emulated the ‘look-and-feel’ of the Coffee Shops Call-To-Action poster and incorporated David Tovar’s imagery and contact information for patrons to inquire directly.
