Tr3s Presents Juanes MTV Unplugged

Universal Music Latin Entertainment, in conjunction with Mastercard, commissioned REPUBLIC Design Company for the design, implementation, and production of the “Tr3s Presents Juanes MTV Unplugged (in Puerto Rico)” marketing collateral (cumulative).

Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials and wristbands photo
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials and wristbands photo

First, a brief background on Juanes…

“Whereas many of his Spanish-language contemporaries undertook English-language crossover campaigns at one point or another in their careers, Colombian singer/songwriter/guitarist Juanes won global appeal in his native language exclusively and became perhaps the biggest and most important popular Latin music artist in the world in the early 21st century, (via MTV bio’s).”

Next, a brief overview of their latest venture…

“Juanes: MTV Unplugged is a the third live album of Colombian singer Juanes. It was recorded before a live audience at the New World Symphony Center in Miami Beach, Florida, on February 1, 2012 and will release by Universal Music Latin Entertainment on May 29, 2012. The album includes featured performances by the spanish composer Joaquín Sabina, the brazilian singer Paula Fernandes and the fan artist Emanuela Bellezza, (via wikipedia).”

For their latest leg of their tour (in Puerto Rico), REPUBLIC Design Company was asked to use cinematographic elements present in their MTV Unplugged  taping, throughout all marketing collateral pieces, including; “credentials,” “tickets,” and “wristbands,” (featured below).”

Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials front
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials front
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials back
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged credentials back
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged ticket (w/stub) front
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged tickets (w/stub) front
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged ticket (w/stub) back
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged tickets (w/stub) back
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged wristbands
Universal Music Latin Entertainment + Mastercard + Juanes + MTV Unplugged wristbands

On a side note, Universal Music Latin Entertainment cordially invited us this past Memorial Day to a private acoustic concert and world premier screening for “Tr3s Presents JUANES MTV Unplugged.” Of the various classics Juanes performed, we’d like to leave you with…

Azul Sabina (feat. Juaquín Sabina) MTV Unplugged

Chacmool Studio

Jose Alvizar, Principal of Chacmool Studio, commissioned Republic Design Company for the design, implementation, and production of the following elements:

1. Postcard/Flyer

2. Tumblr Account

3. Social Media configuration

Chacmool Studio Postcard/Flyer 'fresh-off-the-press'

Jose wanted to create a postcard/flyer that would exemplify a small sampling of his diverse body of work and “tattoo mediums”, like: ‘Color Realism’, ‘Black & Gray’, ‘Portraits’, ‘Bio-Mechanical’, and ‘American Traditional’ (to name a few)… Some tattoo style ‘trends’ don’t officially have (a) name(‘s) yet. As such, they are pictured in the postcard/flyer.

Chacmool Studio Postcard/Flyer 'front'

The back-side of this postcard/flyer features tattoo artwork by friend-of-Chacmool-Studio and collaborative partner, “Lalo MTZ”, (visit Lalo MTZ’s facebook page at: https://www.facebook.com/inkbylalo and/or his tumblr page at: http://lalotattooer.tumblr.com/)

Chacmool Studio Postcard/Flyer 'back'

In talking with Jose during the development of his postcard/flyer, we learned that he’s been looking to establish a web presence beyond that of his Facebook page. “Due to popular demand” (quite literally actually), we explained the benefits of owning, managing and creating a Tumblr account: http://chacmoolstudio.tumblr.com/:

Chacmool Studio 'tumblr'

BUT… We didn’t stop there!

(Due to it’s overwhelming popularity), we also created an ‘Instagram‘ account for several reasons; the most important of them being…

Chacmool Studio 'instagram' (as previewed through 'ink361)

…Instead of taking advantage of 1 great social medium, we made it possible for Jose to take advantage of 3 social media platforms.

“How”, do you ask?

Chacmool Studio 'facebook'

The answer is simple…

The beauty of these awesome Social Medium’s is that they make it a ‘piece-of-cake’ to make them talk to one-another! Simply put, whatever Jose posts on his Instagram account, will automatically post to his Tumblr account, which will automatically post into his Facebook account…

Social Media Flowchart

Pretty cool, huh…