In light of the Washington Nationals World Series Championship victory last night; I thought I’d share this recent logo design I re-imagined for my barber Ruben Soriano (ig: @barber_gang3) of Whoskie’s Barbershop in South El Monte, CA.
The premise was to employ the iconic “W” of the center of the Washington Nationals logo and mold fonts to work with and around the “W,” as-well-as use the same color scheme as it’s predecessor.
The “W” is also used as a common counter-culture reference to “West Side,” or “West Coast,” most famously popularized by Westside Connection and other Hip-Hop artist of the time. This, in conjunction with the name of “Whoskies Barbershop,” makes for an amalgamation of similar tastes and shared design livery.
Dj Swift wanted to change the type-font of his previous logo up a bit to a cursive-script font style that embodied a classic baseball inspired design; along with the inclusion of his website on the underlying ribbon below his Dj Swift name. We then created ‘grooves’, similar to that found on a vinyl record, along with the city-scape cut into the bottom-half of the record.
After our client approved the featured logo design, we then proceeded in the creation of the Dj Swift Music Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We then screen-printed t-shirts for Dj Swift onto heather gray shirts.
Many Thanks to Dj Swift for the opportunity to be of assistance.
First, as the name of the company evokes, “101 Roofing & Construction,” draws a strong affinity to thee 101 freeway; which runs throughout/connects it’s service area of Los Angeles, Ventura, and Santa Barbara Counties. As-such, we wanted to combine visual similarities of “roofing and/or roofs,” along with the iconic 101 freeway shield. The following are 5 design comps/variations we originally came-up-with…
After client selected logo/identity (at top of this wordpress entry), we then proceeded to create an online presence as featured at http://www.101Roofing.com.
Client specified that they wanted to be featured on a vast array of popular social media platforms, (facebook, twitter, google+, tumblr, pintrest, linkedin, instagram). We created custom buttons+links for previous/current/perspective clients to add/follow/be-friend 101 Roofing & Construction, “all over the place, (so-to-speak).”
Concurrently, in the natural course of design discovery, we wanted to continue to include iconic visuals associated with 101 Freeway crest, now infused with it’s “Roofing & Construction” aesthetics. The result is a “Ventura Freeway-esque” inspired adornment, complete with iconic green freeway signs, freeway trussing, whimsical palm trees/shrubbery, light-posts, and blue skies…
Client also wanted to address ambiguity of service area. As such, we created a semi-topographical map of the Los Angeles, Ventura, and Santa Barbara Counties area and listed every single city in their “Service Area.”
Last, we silk-screen-printed some long-sleeve t-shirts for the 101 Roofing & Construction Staff:
Thanks to 101 Roofing & Construction for the opportunity to assist in the (re)design, (re)production, and implementation of all marketing collateral. Looking forward to future opportunities to work together on mutually beneficial projects…
The Z5th Hour commissioned Republic Design Company for the design and implementation of http://www.TheZ5thHour.com website, and also it’s ongoing online presence maintenance.
The Z5th Hour was originally conceived by thee enigmatic artist, dancer, dj, and principal creative, Luis Soto aka “Chauncey Pearls.” With musical influences like Doc Martin (Sub-Level), Marques Wyatt (Deep, LA) and Jason Bentley (KCRW), Chauncey’s primary focus was to bring House Music to Ventura County. It was (and still is), important (to Chauncey) to make the distinction between House Music and it’s over-popularized parent, Electronic Dance Music (EDM). Although House Music fall’s under the EDM umbrella, it’s primary distinction lies within the “feeling” one derives when referring to one or the other. As such, Chauncey’s hell-bent on bringing that “feeling,” of “House Music,” to Ventura County area, (and beyond)…
As the name denotes, “The Z5th Hour,” in it’s simplistic form, implies “Time.” In researching various graphical representation of “Time Clock’s,” along with The Z5th Hour futuristic sound based off of Funk + Disco; it seemed like a natural progression to use this retro-digital-styled type-font, as it’s identity + livery.
With Chauncey’s creative direction, in conjunction with the newly agreed-upon logo/identity; these “All Day, House Music, All Night,” icon’s came about in the natural course of design discovery.
I do have to admit… The “Do what makes you happy,” rule applies in this instance because I, too, am a “House Music aficionado.” I listen to this genre music, at length, and The Z5th Hour was pleased with the work rendered. They further commissioned Republic Design Company to continue their “online presence” and advocacy by blogging and aggregating across all their social media platforms. Aside from designing and producing all their marketing collateral (such as event flyers + posters), they also had me blog about new and relevant music, as follows:
We also compiled “Teaser Video’s” (like the one that follows), to promote events on different social media platforms
We are pleased to be The Z5th Hour’s design consultant’s of choice.
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back:
Republic was asked to create an original logo/identity that encompassed a feeling relating to (the end of) the month of October. What better iconic figure/symbol than the classic “pumpkin” to serve as the backdrop/anchor to the overall visual presentation of Ventura Family Fun Fest? We then decided to wrap a red ribbon 3 times around the exterior of the pumpkin to highlight the title sponsor, (REMAX), the name of the event (Ventura Family Fun Fest), and for whom the benefit of this event is/(was) for, (Children’s Miracle Network Hospitals). The finishing touch was the inclusion of what we refer to as the “end-tails” in which the top-right-hand end-tail denotes “1st Annual,” and bottom-left-hand end-tail denotes “5K/1K.”
Next, we were asked to create a series of marketing collateral pieces for a variety of applications, including (in no particular order):
1. Wine Glasses
2. Children’s Press-On Mock Tattoo’s
3. Aluminum Water-Bottles
4. E-Mail Flyer (or E-Flyer)
5. Facebook Event Page Image
6. Website Banner
7. Ventura Family Fun Fest 4″x6″ Postcard
8. Ventura Family Fun Fest 8″x10″ Flyer
9. Ventura Family Fun Fest 11″x17″ Poster
10. Ventura Family Fun Fest T-Shirt
Last, but certainly not least, we at Republic Design Company would like to sincerely thank Briana Bouffard, Business Development Director at RE/MAX Gold Coast Realtors, for her generous solicitation of our graphic design services. We look forward to working with Briana next year for the 2nd Annual Ventura Family Fun Fest…
Vanessa Camacho, Senior Director of “Momentis” (by Just Energy), commissioned Republic Design Company for the design, implementation, and production of her business cards:
Vanessa wasn’t happy with the previous design and production of her last batch of “Momentis” business cards. She e-mailed me a iPhone pic of her business card and asked us to “work our magic.”
Previously, the Camacho family commissioned Republic Design Company for the original design and creation of (parent company), “Camacho & Associates Corporation,” and (subsidiary) “Viajes Maryvel” logo/identities (including various other marketing collateral pieces found on our portfolio-website). With this insight, we “tweeked” the globe in the Camacho & Associates and Viajes Maryvel logo into the form of a “light-bulb.” The “icing-on-the-cake, (so-to-speak)” was the implementation of a “spot UV mask” over the/and-in-the-shape-of, the glass-portion of light-bulb…
Aside from referring back to the original design briefs compiled for each of the previously created logo/identities; it was a natural progression to implement the same color schemes/gradients and so-forth for the Momentis business card…
Camacho & Associates commissioned REPUBLIC to design a new Logo/Identity for the Title Company.
Key objectives of the newly revamped logo was to make it “friendlier” in appearance and it have more branding power via innovative design.
If you look closely, the globe inside of the “a” in “associates”, is the same style & design as the globe above the “i” inside the “Viajes Maryvel” logo/identity (see Monday, June 8th entry). This was strategically created as the two companies are interrelated, and as a part of our strategy to utilize both companies logo/identity equities collectively. Consistency is a key element to effective branding & Logo recognition. As such, the shared association of the “globe” only serves to garner crossover appeal (& profits).