I love it when clients like Patrick Posey not only have a vision for their logo, but can also provide a pencil sketch like the one he provided here:
After dialing-in the logo to complete satisfaction, we then proceeded in creating the Dapper Mens Grooming Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
Next, we designed some sharp business cards that continues and reinforces the Dapper Mens Grooming ‘livery‘ of the original logo design aesthetic throughout.
Finally, we created this 12in W x 24in H store-front shape-cut vinyl sign / sticker:
Special Thanks to Patrick Posey of Dapper Mens Grooming for the opportunity to be of assistance and the continued support…
VC Property Brothers is co-op of brothers Enrique and Daniel Montaño who are both Realtors ® at RE/MAX Gold Coast Realtors in Ventura, CA. It is a take on thee popular HGTV show “Property Brothers,” where twin brothers Jonathan and Drew Scott aim to help couples find fixer-uppers and transform them into their dream homes. Similarly, the “VC Property Brothers,” aim to do the same, in the Ventura County market.
To start. The VC Property Brothers asked we create a logo for them, that encapsulated who they were/their essence so-to-speak. After several design variations, we quite literally took the silhouette of their main, combined, profile picture, that their existing and future marketing campaign was going to be centered around; and use that as the foundation of their logo design. It is set inside a simplified house silhouette that doubles for an “up” arrow, signifying upward mobility and prosperity both, for them and for their clients they humbly serve. Lastly, we made sure to include the VC Property Brothers title inside the logo design, surrounding the perimeter of the logo, in a circular fashion.
Now that their logo was complete, it was time to package and put-together their “Logo Style-Guide.” The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
Next, it was time to move onto the design and production of their business cards. The business cards production needed to complement the ‘dapper’ look-and-feel of Enrique and Daniel Montaño’s profile picture. They opted for a 16 point card stock with silk-laminate look-and-feel, along with spot UV gloss on certain portions of the graphics of the business cards. Included with all pertinent contact information, membership associations, charitable causes, and facebook + twitter links; the cards came-out great…
After designing and producing their business cards, it was time to start designing and producing the VC Property Brothers website, www.VCPropertyBrothers.com. We have incredible photography of Enrique and Daniel Montaño. We have a strong logo/identity/brand design already set in place. Now it was time to pool all these element, online…
We built the VC Property Brothers website on WordPress.com. We at Republic Design Company love working in wordpress because, “IT’S FREE!” Only fee our clients have to pay is the annual domain name purchase (which runs approximately $15.ºº on GoDaddy or WordPress).
The VC Property Brothers website comes fully equipped with feature video, contact page, client testimonials, instagram and facebook links. But it doesn’t stop there! One of the most robust features on the VC Property Website is the integration of the sophisticated home-search service option, IDX…
IDX(Internet Data Exchange) is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
NOW, anyone interested in searching for properties for sale in the Ventura County area (and beyond), can go to VC Property Brothers website, and serach from a comprehsevie list of available listings!
Along with the aforementioned marketing collateral, Enrique and Daniel casually inquired if we could design their vehicles back windshield graphics. We at Republic Design Company were more-than-happy to oblige. We designed the perforated vinyl graphics and installed them to their vehicles, respectively.
We’d like to sincerely thank Enrique and Daniel Montaño for the opportunity to assist them with their Marketing needs…
Your calling card has the potential to make or break business deals – so get the design right with these “golden rules…”
Of all the marketing collateral pieces at your disposal, a custom business card is one of the most effective ways to leave a lasting memory in the minds of potential clients. A cleverly crafted card will not only sum up your services and skills, it’ll also serve as a reminder of a face-to-face meeting and provide that personal touch so often lacking from digital communication.
Services like MOO and Vistaprint are excellent for cheap, short runs, while services like Republic Design Company prides itself on custom printed business cards that exude class. So what are the components to a beautifully designed and produced business card? Read on…
WHO AM I?
Make your name clear, as well as what you do. The purpose of your business card is to leave a lasting impression of quality, class, and trust: it doesn’t matter how many intricate creative elements you incorporate – if the design consists of your name in six-point type with a mix of caps and lower case, and the tag-line: “Master of all creative solutions in the media ecosystem,” it’s of no use to anyone.
LOSE THE “BLING”
Use gimmicks sparingly. In general, complicated cut-outs, the use of unusual materials, fold-up models and so-on are best left for mail-outs and other marketing collateral. Think about your message: will using silver ink really help communicate what you do? DO NOT FOLLOW A TREND JUST BECAUSE EVERYONE ELSE IS! Carefully consider each and every design element, and ensure it adds real value to your message.
YOU CAN REACH ME ON…
It sounds obvious, but make sure you include every way in which you want people to contact you. These should, ideally, include a phone number, email address and website – don’t just throw on your twitter feed and hope people will track you down. Also (of course), make sure you regularly check those points of contacts. Tardy replies don’t install confidence in prospective clients.
KEEP IT CLEAN
Your choices of typeface are critical for giving out the right message about your company, so think carefully. You generally only need two typefaces, (if that). A common error is to use too small a point size – if this seems to be happening then your probably trying to cram too much information onto the card. Keep that data for your website, blog, twitter, newsletter, and so-on.
Don’t clutter your business card design. you need to make sure your message speaks loudly and clearly to your recipient. One pro tip is to leave at least a modicum of clear space for people to scribble on by hand. Business cards are used as ad-hoc note-taking devices all the time, particularly during those all-important first meetings or networking events. You want to give people every chance to look twice at your card.
MATCH THE CLIENT
Depending on your client spread and whether you regularly attend industry events, exhibitions, and so-on, consider having two different sets of cards: one more traditionally plain; and perhaps one showing more experimentation. You can then match the type of card to the type of client your likely to be meeting.
Without getting too Patrick Bateman (of American Psycho fame about it all, ensure you use a decent quality of card stock (or whatever other medium you’ve settled on). Talk to your printer about the different techniques and materials available, and discuss what minimum weight you’re likely to be able to get away with before the price starts ramping up considerably. Any decent printer will happily help.
Business cards don’t necessarily have to be business card-sized (3.5×2 inches), but try to keep them small enough to tuck into pockets, at least. As a rule, unless your card has a dual function (doubling up as a cool bookmark, for example), if it doesn’t fit into a wallet then it will more than likely end up in the trash…
DON’T FORGET THE BACK
The most successful cards are the ones that are memorable, so once you’ve followed the golden design rules here, it’s time to think about added impact. The back of a business card offers a fantastic canvas to make your card stand out from the rest, so think about how you can use it in a way that’s relevant to your services or of use to the recipient. It could be a place for tips or loyalty stamps, or to provide an insight into your style, for instance.
HOW MUCH DOES IT COST
Custom Business Cards can be designed and produced in a variety of shapes, sizes, quantities, etc. However, we’ve put together a simple and popular assortment of frequently purchased business cards for our existing and perspective client-base. The following selection of business cards are printed and produced on Full Color, 16 Point Card Stock, UV Gloss and/or Flat Matt, Front + Back:
Fernandez Jewelers commissioned Republic Design Company for the design, implementation, and production of the following marketing collateral pieces:
2. Business Card
Fernandez Jewelers is located inside the CenterPoint Mall in Oxnard, California. They offer a vast array of products and services. Whether it’s a treat, a necessity, or for a special occasion, Fernandez Jewelers has got you covered…
Fernandez Jewelers doesn’t just “sell” jewelry, they also buy gold and silver. As the poster above and below denote, “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER.” They asked we create a bold 23″ x 29″ poster(‘s) to remind current and perspective mall patrons of this service.
With just a week in public view, we are happy to report that the “Fernandez Jewelers: COMPRAMOS ORO Y PLATA | WE BUY GOLD & SILVER,” poster(‘s) have produced a noticeable increase in foot-traffic, (According to Fernandez Jewelers management).
We also designed some sharp business cards for the Fernandez Jewelers staff. The imagery employed for the front and back of business card was strategic. The front of business card is supposed to convey a loving feeling and exemplify Fernandez Jewelers’ focus of/on engagement rings. The back of business card is supposed to showcase their expansive array of different types of jewelry offerings.
2689 Saviers Road
Oxnard, CA 93033
Phone: (805) 240-1717
Senior Officers Charles Woodruff and Daniel Shrubb of the Oxnard Police Department created DRAGG, (Drag Racing Against Gangs and Graffiti). DRAGG is a hot new program here in the city of Oxnard where officers along with people from the automotive industry, help reach out to the youth of today. DRAGG provides a viable alternative in the automotive industry and helps guide and mentor our youth. DRAGG’s goal is to reach out to high-school Juniors and Seniors through after-school programs, field trips and special events. It’s a new spin on an old idea, “keep the youth focused on the future,” with trained and experienced individuals in the automotive industry and in-partnership with the Oxnard Police Department.
The design of these business cards was pretty straight-forward. (Just as the photo/digital proof denotes), the back of the business card has their program’s staple Mustang featured “center-stage,” along with the official DRAGG logo + Oxnard Police Department badge intermittent as the back-drop. Featured below Mustang is their motto/tag-line: “When Kids have better things to do they tend to do better things.”
Three sets of business cards were created. One for each police officer, and one for general information. Contact information and social media icons were placed accordingly including the DRAGG logo in the upper-left-hand corner and Oxnard Police Department “badge” as a water-mark.
For more information on this awesome program, please visit:
The principals of the Q Club Oxnard commissioned REPUBLIC Design Company for the design, implementation and production of not just another business card; but a carefully-crafted/multi-faceted marketing piece…
First, a little background…
The Q Club Oxnard is a full-service billiards, bar-and-grill, sports lounge, that has been a staple in Oxnard and the Ventura County area for many, many years. To best exemplify Q Club Oxnard and capture it’s “essence,” one can-NO! -One must draw the comparison between it, and the hit 80’s T.V. sit-com, “CHEERS” (featuring Ted Danza, Kristie Alley, Shelley Long, Kelsey Grammer [to name a few] and various other beloved actors/characters). Q Club Oxnard, just like “CHEERS” magically capture an essence and camaraderie that was (then) and is (now) best summed-up by the now-infamous quote:
“where everybody knows your name…”
Simply-put, The Q Club Oxnard is, “home.” A friendly place where ALL are welcome to catch their favorite game on TV, have a drink, play a little bit of pool/billiards. Heck, Q Club Oxnard even comes fully equipped with their very own “Norm (played by then actor George Wendt)!” You have to visit and experience it for yourself…
Republic Design Company was called upon to strategize, delineate, and stream-line Q Club Oxnard’s core competencies into the 8 following categories:
1. Delicious Grill Menu | 2. Fully Stocked Bar: 16 beers on Tap & Mixed Drinks! | 3. Party + Catering Facilities for all Occasions | 4. 3 x 16 ft. Mega-Screens + Flat Screens Throughout | 5. Live Music, DJ’s, Karaoke, Bands, & Dancing | 6. All Sports Packages: UFC, HBO, PPV, Boxing, FOX Deportes, Soccer (futbol) | 7. Pool and Pool Leagues plus Billiards and Billiard Accessories | 8. “Lunch Power Hour” Specials
Coupled with recurring/subliminal messages on-top of imaginary green-felt background of pool table, was, of-course the Q Club Oxnard logo and contact information, hours, and facebook web address:
Q Club Oxnard
2362 N. Oxnard Blvd., Oxnard, CA 93036 | (805) 278-1231
Instead of creating individual/personalized business cards for each employee of the Q club Oxnard; we designed the marketing collateral piece in such a way that not only can existing and perspective employees of the Q Club Oxnard could write their names onto, but key friends-and-family of the Q Club Oxnard (or whomever management would like to grant access to) can “write their name” directly to the left of “says…” with a pen or Sharpie…
“The Q is for YOU!”
The back of this marketing collateral piece is designed with the objective of increasing the Q Club Oxnard’s email database with the allure of not only a 25% discount off your next purchase*, but the ongoing inclusion of special offers that are going to be made available exclusively to email database subscribers!
“Come In” | “Make New Friends” | “Have Fun”
*Offer expires 45 days from (__/__/__) | *Fill-out this business card, submit to cashier at time of purchase, recieve 25% OFF your bill | *Limit one per person/per purchase. Certain exclusions may apply. See management for details
*This special offer can NOT be duplicated or replicated off this or any website.
Joe Romero Tattoo Maker has been creating masterpiece tattoos for over 10 years. He sketches relentlessly and has unique, eclectic style that spans from “Classic Americana,” to “Traditional,” “Traditional Japanese,” “Hybrid Japanese,” all-of-which come together to a head, to create nothing less than ‘magic’!
Joe Romero Tattoo Maker approached Republic Design Company with one of his many sketches (featured here, below). Although Joe Romero doesn’t have an ‘official’ name for it, we refer to his sketch as thee “Majestic Lion.” It’s a great example of his awesome style and is the centerpiece of his latest round of business cards
Cynthia and Erika, principals of “Taquiza Sanchez,” commissioned Republic Design Company for the design, implementation, and production of their Taquiza Sanchez business cards:
The objective and parameters set-forth by Cynthia and Erika were simple. They wanted very bright and happy colors that encapsulated both the genre food they make, combined with a clear, direct vision of the service they provide.
For birthday’s, baptisms, and catering events of all-kinds; hiring a catering company who make tacos “on-the-spot,” (so-to-speak), aka a “Taquiza,” or a “Taquero,” (or “Taquera” as-it-were), is becoming increasing popular. Case-in-point, the inception of “Taquiza Sanchez.”
Next on the horizon are t-shirts, aprons, hats, and various other marketing collateral elements
Lalo MTZ has a classically unique ‘Sailor Jerry -esque’ type style that is timeless in the world of tattooing. He’s constantly coming out with new and innovative designs that push this-his style further-and-further into the realms of possibilities; as-well-as designing and developing new and unique designs his clients are seeking.
The concept for this latest business card was to include one of his most popular/almost iconic pieces on the back-side (not like there’s really a front or backside per-say, but for the sake of distinction). When one “thinks” of Lalo MTZ tattooer, one thinks of his classic “lantern” adorned with a rose at base and skull up-top. He purposely wanted the art, “his art,” to stand on it’s own. For the front, his contact info along with reference to the tattoo studio he’s currently working at in the Ventura County area, “Chacmool Studio.”
Call and set-up an appointment with Lalo MTZ today! Available by-appointment only:
Vanessa Camacho, Senior Director of “Momentis” (by Just Energy), commissioned Republic Design Company for the design, implementation, and production of her business cards:
Vanessa wasn’t happy with the previous design and production of her last batch of “Momentis” business cards. She e-mailed me a iPhone pic of her business card and asked us to “work our magic.”
Previously, the Camacho family commissioned Republic Design Company for the original design and creation of (parent company), “Camacho & Associates Corporation,” and (subsidiary) “Viajes Maryvel” logo/identities (including various other marketing collateral pieces found on our portfolio-website). With this insight, we “tweeked” the globe in the Camacho & Associates and Viajes Maryvel logo into the form of a “light-bulb.” The “icing-on-the-cake, (so-to-speak)” was the implementation of a “spot UV mask” over the/and-in-the-shape-of, the glass-portion of light-bulb…
Aside from referring back to the original design briefs compiled for each of the previously created logo/identities; it was a natural progression to implement the same color schemes/gradients and so-forth for the Momentis business card…