In light of the Washington Nationals World Series Championship victory last night; I thought I’d share this recent logo design I re-imagined for my barber Ruben Soriano (ig: @barber_gang3) of Whoskie’s Barbershop in South El Monte, CA.
The premise was to employ the iconic “W” of the center of the Washington Nationals logo and mold fonts to work with and around the “W,” as-well-as use the same color scheme as it’s predecessor.
The “W” is also used as a common counter-culture reference to “West Side,” or “West Coast,” most famously popularized by Westside Connection and other Hip-Hop artist of the time. This, in conjunction with the name of “Whoskies Barbershop,” makes for an amalgamation of similar tastes and shared design livery.
Dj Swift wanted to change the type-font of his previous logo up a bit to a cursive-script font style that embodied a classic baseball inspired design; along with the inclusion of his website on the underlying ribbon below his Dj Swift name. We then created ‘grooves’, similar to that found on a vinyl record, along with the city-scape cut into the bottom-half of the record.
After our client approved the featured logo design, we then proceeded in the creation of the Dj Swift Music Logo Style-Guide. The Logo Style-Guide is an instruction sheet that helps clients understand the various file-formats their logo is saved in and what the different uses are intended for. We at Republic Design Company pride ourselves on educating our clients on proper logo usage techniques and are always available to assist our clients on an on-going basis…
The Logo Style-Guide is saved in Adobe Illustrator File (.ai) format, Portable Document Format File (.pdf) format, Jpeg File (.jpg) format, and Ping File (.png) format:
We then screen-printed t-shirts for Dj Swift onto heather gray shirts.
Many Thanks to Dj Swift for the opportunity to be of assistance.
First: Logo Recreation… Fernandez Jewelers (conveniently located inside the Centerpoint Mallin Oxnard, CA), is one-in-the-same with Fernandez Fine Jewelry (conveniently located inside the Pacificview Mallin Ventura, CA). We were not asked to design the original logo/brand/identity for either names. We were asked to redesign and recreate them for marketing collateral print and production. As such, we recreated the logo(‘s) in vector format in both color and grayscale.
Now that we had the logos recreated, it was time to start designing the layout of the business cards. Since each storefront is located inside shopping malls prominent to their local market(s), we included corresponding malls logo to each storefront logo/brand/identity respectively.
After business card design and production, we began designing t-shirts, (v-necks and crew), for both Men and Women, in a variety of colors. They are intended for promotional product giveaway to help raise brand awareness.
Next up was the design and implementation of their online presence, www.fernandezjewelers.net. The website was built on WordPress and features all necessary information regarding Fernandez Jewelers. Social media placement amongst popular social media platforms (facebook, twitter, google+, pinterest, and instagram), Fernandez Jewelers is easy to find both online and instore.
We’d like to sincerely thank Gonzalo of Fernandez Jewelers for the opportunity to assist with all his marketing collateral needs…