Melanie Baldonado had already identified her “online voice,” which is one of the most tedious obstacles to initiate. She was already present on various social media platforms like facebook, twitter, and google+. This puts her ahead of the game because she was already laying-down the ground-work for her “online presence.” Melanie Baldonado had also already begun a series of hilarious youtube videos. As the world knows, the Search Engine Optimization (S.E.O.), potential/capabilities of online video are astronomical.
So it seems like Melanie Baldonado was doing pretty good on her own. For all the reasons mentioned above, (and then some), Melanie Baldonado was doing GREAT as a matter of fact. From an online perspective, Melanie Baldonado was “All Over The Net…” At this point, your probably wondering, “Why hire Republic Design Company?” Answer: “Bring It All Home…”
The objective of http://www.MelanieBaldonado.com, was to create a centralized location for her audience to learn about Melanie Baldonado and engage across all of her ongoing platforms. Perhaps a fan see’s her perform comedy somewhere, but didn’t realize she was also an Actress. Perhaps a talent agent is interested in seeing and learning more about Melanie Baldonado? For all of these reasons, (and more), a website made more-and-more sense.
After developing the website creative brief, we asked Melanie Baldonado to give us any-and-all photography she felt best represented her. Fortunate for Republic Design Company, Melanie Baldonado ‘isn’t hard to look at…’ She made the job of creating and developing the visual presence of http://www.MelanieBaldonado.com very easy… We began by editing and cropping some great, high-resolution images, putting her name in thee proverbial “Big Lights,” and sparsely spreading her images throughout. The result is the main Melanie Baldonado main header also found throughout most all her different social media platforms.
To add a little variety to the norm heading titles, we organized and labeled her website heading’s with funny titles like, “Du-Jour, 411, Stalk, Watch, Pix, and Holler.” We instituted a blog, contact section, stalk her across a myriad of social media platforms and highlighted her Performance Calendar and Instagram pictures at bottom of each page of her website.
We’re very happy and thankful for the opportunity to assist Melanie Baldonado on this project.