Why logo design does not cost $5.00

REPUBLIC Design Company recently became privy to an awesome article (by Jacob Cass) depicting the difference between cheap vs. quality design.
To read full story, please click on the link —> here <—
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Spec Work & Logo Design:
(Created scenario in another industry where SPEC work does NOT exist):
“I went for a dental check-up yesterday. After the dentist inspected my teeth, she suggested some work to prevent further tooth decay. I told her to go ahead, and if the dental work was satisfactory, I’d be more than happy to pay. She responded that she wouldn’t be able to do that, because she normally provides a service when a fee is agreed upon up-front. I said I’d let her know after I checked in with other local dentists.”

This scenario happens in the design industry every day and is seen as very unethical as it is ruining the design industry. A designer should not have to invest time and resources with no guarantee of payment much like a dentist or any other professional…
The following are examples of $5.00 designs:
Next, we have examples of Professional Logo Design:

The difference?
Professional Logo designers have an actual design process that involves research, sketching, conceptualizing, and reflection and this is why they do not charge $5.00
The Design Process of a professional logo designer usually consists of:
1. The Design Brief: They conduct a questionnaire or interiew with the client to get the design brief.
2. Research: They conduct research focused on the industry itself, on it’s history, and on it’s competitors.
3. Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
4. Sketching & Conceptualizing: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
5. Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
6. Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
7. Celebration: They then drink beer or eat chocolate or sleep or start on next logo design. Or a combination here-in.
Do you believe doing all of that costs $5.00?!?!
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Thanks again to Graphic Designer Jacob Cass of “Just Creative Design” for the awesome article…
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“RE-connect with your PUBLIC… REPUBLIC!!!”

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