Camacho & Associates commissioned REPUBLIC to design a new Logo/Identity for the Title Company.
Key objectives of the newly revamped logo was to make it “friendlier” in appearance and it have more branding power via innovative design.
If you look closely, the globe inside of the “a” in “associates”, is the same style & design as the globe above the “i” inside the “Viajes Maryvel” logo/identity (see Monday, June 8th entry). This was strategically created as the two companies are interrelated, and as a part of our strategy to utilize both companies logo/identity equities collectively. Consistency is a key element to effective branding & Logo recognition. As such, the shared association of the “globe” only serves to garner crossover appeal (& profits).